by Patrice Sorokin | Apr 19, 2021 | Advertising, General Business
I’ve been networking since practically day 1 of my business journey. Every meeting in every group I’ve been in wants you to do a 30-second introduction or pitch. Over the years, I’ve ended up getting a lot of attention for my introductions. Today I thought we’d...
by Patrice Sorokin | Apr 12, 2021 | Advertising, Branding Basics, General Business
I do a lot in my business to help small established businesses use graphic design to get more leads. That means I help them get new customers and that’s been a big focus in the entrepreneur and small business communities for a long time. I see ads all the time about...
by Patrice Sorokin | Apr 5, 2021 | Advertising, Branding Basics
Ultimately what I help businesses do is sell things or find the right people for them to sell their products or services. I have a pretty good understanding of the sales cycle because of this. The sales cycle is the term used to discuss the process a business goes...
by Patrice Sorokin | Mar 29, 2021 | Advertising, General Business, Logos & Marketing Materials
I was watching a T.V. show the other day about a scrappy bunch of software developers in California. In the show the team of four nerdy guys is preparing for a meeting to present their company to potential investors. They kept talking about their clothes and the demo...
by Patrice Sorokin | Mar 8, 2021 | Advertising, General Business
When I started my business I was given a lot of advice on how to get customers. One of the pieces of advice I got was to think like my audience. It didn’t make sense to me then, but it makes a lot more sense to me now. Here are few things I’ve learned that will help...
