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Goal Creation Tips for the Newbie Goal Setter

by Patrice Sorokin | Nov 30, 2020 | General Business

With the end of the year coming up, I started doing what I do every November, I started working on my goals for the next year.  It was a great tip I got years ago, from a mentor I had. What I didn’t know at the time was that less than 20% of people create goals. An...

Why Not All Graphic Design is the Same

by Patrice Sorokin | Nov 9, 2020 | Advertising, General Business, Logos & Marketing Materials

“What do you mean you don’t create websites, you’re a designer right? Don’t you all do the same thing?”  I hear this all the time when I have to explain to someone that I don’t create websites but exclusively focus on creating marketing materials. What a...

“The Supposed To Life”: Why Strategy Matters

by Patrice Sorokin | Oct 26, 2020 | General Business

I love writing about design and business, but sometimes I want a break from it to talk about other things. This article is half mindset work and half practical advice and relates to life just as much as it does your business. The number one thing that I hear from...

Why Good Design Grows Businesses

by Patrice Sorokin | Sep 28, 2020 | Advertising, General Business

Graphic Design is art with a purpose. It’s meant to be a tool to communicate information between a business and its customers or potential customers. There is a lot of chatter around about whether graphic design helps a business – Does it matter for a business’s...

Understanding Fonts in Graphic Design

by Patrice Sorokin | Sep 21, 2020 | Advertising, Logos & Marketing Materials

Fonts are the main tools to convey your message from the sender (you) to the receiver (your clients).  Part of what graphic design is supposed to accomplish is to make this message look attractive so your customers will actually engage with your brand and read your...
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