THE PURPLE ROSE GRAPHICS STORY
This is a story about a business called Purple Rose Graphics. This amazing little business was created by Patrice in the sweaty summer months of 2011 and shares an anniversary date with “National Slurpee Day” (I kid you not, it’s seriously the best holiday that’s not a holiday.)
Purple Rose Graphics is a small one-woman graphic design business in Orange County, CA that helps small businesses and non-profits look their best so they can sell more. I do this by working side by side with amazing people (like you) to create one of a kind logos, business cards, brochures, flyers, postcards, rack cards or other marketing materials that show and tell your targeted customer base that you really are awesome! (Yes, you are awesome and so is your business to the right people!)
I also support galas, fundraising events, tournaments, and life cycle events with custom invitations and more to make those events extra special and equally as successful!
Patrice Sorokin grew up in Rowland Heights before moving out to Placentia over a decade ago. Although she received her degree in public relations from Cal Poly Pomona, she found that she also had an undying love of art and design, whether it was drawing or creating projects in Adobe programs. With this love, the concept of Purple Rose Graphics was born in 2011.
As a graphic designer in Orange County, Patrice understands the needs of other businesses in the area when it comes to graphic design. When she founded Purple Rose Graphics, the goal was to maintain a personal approach to creating everything that her customers needed from an artistic perspective, whether it was logo designs, brochures, flyers, or even invitations to events.
With her background in public relations, Patrice understands that every business and client that takes the time to sit down and meet with Purple Rose Graphics is unique and has its own voice, with their own specific needs and desires. Each business that comes to her is at its own stage, whether already having an established brand profile or starting from the ground up. Therefore, there are no templates or catalogs that she uses in her approach; each person receives designs that are custom made to their specifications.
Patrice takes a hands-on mentality with her business, working alongside people and listening intently to their concerns as they move forward in this process. The pieces that she creates reflect who her clients are from an artistic perspective. Whether the clients she works with are brides getting ready for their big days with the perfect invitations or businesses newly branding themselves as they begin their journey into the marketplace, each design is tailored to fit their viewpoint.
WHAT I CREATE
HOW IT ALL WORKS!
The goal of Purple Rose Graphics is to make sure that the design process is as painless as possible for the clients. Rather than meet in her own studio, Patrice will often go to her clients where they are most comfortable, making sure that the client comes first in any project she takes on.
After an initial consultation with Patrice, a flat rate is often agreed upon and paid for up front. This allows for her time to be reserved immediately for her client so she can focus on designing the project, and allows for no surprises for them at the end of the process in the form of a giant invoice to pay.
Included in the flat price are several rounds of drafts. After Patrice designs your product, you will be sent a proof or a design concept that you will be able to instruct changes for. By reviewing this before final production, you are making sure that the designs are to all of your specifications, all spellings and text are correct and that you are satisfied with what you have created together.
Once you approve the design, there are several options in moving forward:
- Patrice works frequently with local printers to make sure that the designs she creates are printed with the highest quality possible. Whether it’s strong card stock for business cards or the right gloss for a Save the Date card, she works with these printers to make sure that your design is featured on the right platform. Afterward, she can either hand deliver it, or it is shipped to you directly.
- Patrice can also send you the design to you in an appropriate computer format to take to your own selected printer and used accordingly for your business purposes.
AWARDS AND AFFILIATIONS
“People Love Us on Yelp” 2015 and 2016
Member, Brea Chamber of Commerce
Member, Placentia Chamber of Commerce
Brea Chamber of Commerce Young Professional of the Year, 2016