by Patrice Sorokin | Nov 20, 2023 | Advertising, General Business
I love reading Forbes, and when they announced that around 80% of all small businesses in the USA are run by a single person with no employees. My first reaction was, Holy Smokes that’s a lot of people running businesses! I find this interesting though because it...
by Patrice Sorokin | Oct 23, 2023 | Advertising, General Business
What makes your business stick out like a bear driving a car? I mean if you saw a bear driving a car you’d stop and look…right. If only to say “holy hamburger! there’s a bear driving a car!” Well, good brands have something, called a unique selling proposition or...
by Patrice Sorokin | Oct 2, 2023 | Branding Basics, General Business
A couple of months ago I was reading articles on public relations & advertising while sitting in a cafe and came to a couple of startling realizations. Some of our favorite companies don’t have a competitive advantage outside their name. Meaning that the only...
by Patrice Sorokin | Sep 11, 2023 | General Business
I was out for a drive the other day and came to a fascinating realization that driving is kind of like business. You see, when driving people typically watch the entire road. This is the same for business. Good brands monitor not only what they’re doing but what the...
by Patrice Sorokin | Sep 4, 2023 | Branding Basics, General Business
This is a business tip I shared a couple of years ago, but today I want to chat – briefly about a customer journey! Part of how you build your reputation is through the customer’s experience. Now we all know or at least, I hope we do, that customer service...
by Patrice Sorokin | Nov 14, 2022 | Advertising, General Business
I love trivia and interesting bits of information. One of these comes from the Content Marketing Institute. They claim that articles that are shorter than 3,000 words actually are rated third among business-to-business content materials that create the best results in...
