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Why Market Positioning Matters in Graphic Design

by Patrice Sorokin | Dec 14, 2020 | Advertising, General Business

One of graphic design’s best friends is marketing. The two disciplines work together towards the same goals – getting businesses noticed so they can get more sales and thrive. Market Positioning, sometimes shortened down simply to “positioning or position” is a tenet...

3 Popular Types of Logos

by Patrice Sorokin | Dec 7, 2020 | General Business, Logos & Marketing Materials, Uncategorized

When it comes to starting a business the first thing everyone thinks about is getting a logo. A logo is a design that represents a business. It can use words, letters, or images to convey information about the personality and type of business to potential customers....

Goal Creation Tips for the Newbie Goal Setter

by Patrice Sorokin | Nov 30, 2020 | General Business

With the end of the year coming up, I started doing what I do every November, I started working on my goals for the next year.  It was a great tip I got years ago, from a mentor I had. What I didn’t know at the time was that less than 20% of people create goals. An...

Why Not All Graphic Design is the Same

by Patrice Sorokin | Nov 9, 2020 | Advertising, General Business, Logos & Marketing Materials

“What do you mean you don’t create websites, you’re a designer right? Don’t you all do the same thing?”  I hear this all the time when I have to explain to someone that I don’t create websites but exclusively focus on creating marketing materials. What a...

“The Supposed To Life”: Why Strategy Matters

by Patrice Sorokin | Oct 26, 2020 | General Business

I love writing about design and business, but sometimes I want a break from it to talk about other things. This article is half mindset work and half practical advice and relates to life just as much as it does your business. The number one thing that I hear from...

3 reasons people are loyal to brands

by Patrice Sorokin | Oct 12, 2020 | General Business, Logos & Marketing Materials

When it comes to the products & services that fill our daily lives, we all have our favorites and our reasons for our loyalty to certain brands. If you feel like this loyalty to a brand makes you a little odd or set in your ways, it doesn’t. Overall, around...
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