by Patrice Sorokin | Jul 5, 2021 | General Business
I was on the phone with someone the other day chatting and we were talking about the concept of being a chronic do-it-yourselfer. During that discussion, I realized that all DIY has a hidden cost associated with it and I thought it was interesting and wanted to share....
by Patrice Sorokin | Jun 28, 2021 | Advertising, General Business, Logos & Marketing Materials
One of the main things I design all of the time is postcards. I always ask clients if they’re planning to mail them or not. The reasons why are many, but one of them is because I have to create a postcard for EDDM and mailing differently than a non-mailed one and I...
by Patrice Sorokin | Jun 21, 2021 | Advertising, General Business
“How do I hire a graphic designer? What do I say?” I get asked this a lot especially as I network in my hometown and on the Internet. I figured since this question is so popular, I’d answer here for all of you too! Before you hire a graphic designer determine what...
by Patrice Sorokin | Jun 14, 2021 | General Business
There’s no magic bullet to creating a successful business, but I feel like I’ve discovered the next best thing. When done strategically, it can save time, money and supercharge your business towards its goals. I’m talking about planning. It might seem boring to do and...
by Patrice Sorokin | Jun 7, 2021 | General Business, Logos & Marketing Materials
I design a lot of brochures. They’re a great marketing tool to have in your toolkit. Unfortunately, I think they’re a little misunderstood. People generally don’t know how many types of brochures there are available. That’s why I want to discuss them today! When I say...
by Patrice Sorokin | May 31, 2021 | Branding Basics, General Business
It’s a hot buzzword lately…Branding. Everyone is talking about it and how it can help grow your business, successfully help it pivot and transform how your audience connects with you. The question that remains is what exactly is it? I’m a bit of a “word nerd” I love...
