by Patrice Sorokin | Jun 27, 2022 | Advertising, General Business
I read a lot of blogs and articles that always tell you to talk to your clients. Really talk to them and find out what they want. I’ve encouraged you to do that too, but I forgot to mention a crucial piece of that – listening. Today I want to talk about what it means...
by Patrice Sorokin | May 31, 2022 | Advertising, General Business
The world has changed a lot in the last few years and people are craving connection now more than ever. The era of the traditional sales vehicles such as cold calls and sales pitch presentations is slowly fading into the background in favor of a different way to...
by Patrice Sorokin | May 2, 2022 | Advertising
Numbers. Data. Metrics. Analytics. Whatever you want to call them, they matter. I know it seems maybe a little odd for a person in a creative field like graphic design to talk about them, but I have to talk about them – that’s how much they matter. Let’s chat about...
by Patrice Sorokin | Mar 21, 2022 | Advertising
I’ve seen a lot of people online chatting about branding and marketing lately, but they seem to only talk about how to set it up and what it is. They never seem to chat about how a crisis affects a brand. Before any crisis situation even happens, there are a few...
by Patrice Sorokin | Feb 7, 2022 | Advertising, General Business
I’m not a professional copywriter, but I’ve written my fair share of sales messages over the years. Some were for clients who are struggling with their writing, but most were for me. I’ve also read a lot of sales messages and seen which ones have pulled in customers...
by Patrice Sorokin | Jan 24, 2022 | Advertising, General Business
If you’ve ever travelled or have family from another country, you’re well aware of the fact that communication is different in each country. Communication doesn’t just mean language, it’s also gestures, icons, and images as well. Now that the internet and social media...
