by Patrice Sorokin | Jun 28, 2021 | Advertising, General Business, Logos & Marketing Materials
One of the main things I design all of the time is postcards. I always ask clients if they’re planning to mail them or not. The reasons why are many, but one of them is because I have to create a postcard for EDDM and mailing differently than a non-mailed one and I...
by Patrice Sorokin | Jun 21, 2021 | Advertising, General Business
“How do I hire a graphic designer? What do I say?” I get asked this a lot especially as I network in my hometown and on the Internet. I figured since this question is so popular, I’d answer here for all of you too! Before you hire a graphic designer determine what...
by Patrice Sorokin | May 24, 2021 | Advertising, General Business
If you’ve been on the internet lately, you’ve likely signed up for a social media account. That means you’re busy creating graphics for posts along with videos, reels, stories, and more. While all of these things are important tools for marketing your businesses...
by Patrice Sorokin | Apr 19, 2021 | Advertising, General Business
I’ve been networking since practically day 1 of my business journey. Every meeting in every group I’ve been in wants you to do a 30-second introduction or pitch. Over the years, I’ve ended up getting a lot of attention for my introductions. Today I thought we’d...
by Patrice Sorokin | Apr 12, 2021 | Advertising, Branding Basics, General Business
I do a lot in my business to help small established businesses use graphic design to get more leads. That means I help them get new customers and that’s been a big focus in the entrepreneur and small business communities for a long time. I see ads all the time about...
by Patrice Sorokin | Apr 5, 2021 | Advertising, Branding Basics
Ultimately what I help businesses do is sell things or find the right people for them to sell their products or services. I have a pretty good understanding of the sales cycle because of this. The sales cycle is the term used to discuss the process a business goes...
