by Patrice Sorokin | Mar 1, 2024 | Advertising, Branding Basics
Pivoting is powerful stuff. It’s where the magic lies and knowing when, where, and how to pivot is crucial. When we don’t change, we set ourselves up for future failure. Pivots help us correct course when like Marty McFly we end up going 88 mph in the wrong direction....
by Patrice Sorokin | Jan 25, 2024 | Advertising, General Business
Differentiation is the act of standing out from your competition. It’s a huge part of branding and marketing your business. Differentiation works because of the perceived value of your offer. The more valuable it seems to someone the more likely they are to want to...
by Patrice Sorokin | Jan 18, 2024 | Advertising, General Business
Last November after a frustrating day dealing with bureaucracy and getting shuffled from window to window only to find out I did not have the right paperwork. It came into stark relief how important customer service and clear communication are in business. Your...
by Patrice Sorokin | Jan 11, 2024 | Advertising, Branding Basics
Let’s chat about branding mistakes, but before we do I want to reframe the concept of a mistake. A lot of us learned mistakes will get you in trouble and cause a punishment and they’re thought of very negatively because of that. I recognize that no one wants to make...
by Patrice Sorokin | Jan 5, 2024 | Advertising, Logos & Marketing Materials
Q: What role does my logo play in my overall branding strategy, and how can I ensure it effectively represents my business? A: Let’s start with how your logo fits into your branding. Branding can be broken down into two pieces – external and internal. Internal...
by Patrice Sorokin | Nov 20, 2023 | Advertising, General Business
I love reading Forbes, and when they announced that around 80% of all small businesses in the USA are run by a single person with no employees. My first reaction was, Holy Smokes that’s a lot of people running businesses! I find this interesting though because it...