General Business Blog
Fun Ways to Stay Motivated in Your Business
At different points in the year, things can feel stale and the motivation to uphold your business's professional standard can disappear. This lack of motivation is totally okay and probably more common than you think. The question then becomes how do you get that...
What to do if you dislike making New Year’s Resolutions
It's almost the New Year. Everyone I know is busy setting goals and planning their New Year's Resolutions. Everyone, but me. See, I can't stand New Years Resolutions. They don't work for me. If they work for you, that is awesome and I'm excited for your success next...
What the heck is “Hustle” and “Manifestation” and which one is right?
When it comes to working for yourself, I see two camps. The hustle until you drop camp that glorifies working hundreds of hours a week and the manifestation camp that on the first pass seems to believe they can think their way to wealth. I got curious about which one...
3 Design Myths Busted
Every industry has those myths that they can’t seem to shake. Where these myths come from, no one really knows for sure. The design industry is no different! It’s got its fair share of myths. Today I’m going to examine and bust 3 myths in the design industry! Let's...
The Importance of Communications and Sales in Design
If you’ve been around me for any length of time, you’ll have heard me tell you graphic design is not pretty pictures and it’s about communications and sales. Today, I’d like to dive deeper into that a little bit and chat about why it’s a communications and sales tool....
Why Mindset is Science and How it Helps You Succeed!
Mindset, Alignment. These are some of the hot new buzz words everyone seems to be talking about! Everyone seems to have an opinion on this, some buy into it fully and trust their spirits and angels and such to lead and guide them. Others think it’s a load of horse...
Asking for Success: 3 ways to ask for client reviews or testimonials
Reviews! Testimonials! Feedback! No matter what you call them they really matter for your business as it is estimated that sales rise by over 50% when a business has around 10 current reviews. One of the hardest things to do for a lot of business owners is to find a...
Work from Home Productivity Tips
I’ve been a solo entrepreneur working from home for a long time now. I adore working from home, but it’s easy to get distracted. Through some trial and error, I have discovered a few easy tips to keep myself on track and working when I’d much rather skip out and read...
3 design must haves on mailer postcards
For my clients in the USA, mailer postcards either using EDDM or through their own bulk mailing permits have been a super popular way for them to get their name and message out to potential or current customers. They are probably the number one thing I create and I...
One of the Easiest Ways to Be More Productive in Business
Running a business on top of all of your other responsibilities can be a big challenge. There are a ton of different ways to get things done quickly, but one of my favorite ways to get things done is batching content! For the uninitiated content is the word used to...
The Secret Cost of DIY
I was on the phone with someone the other day chatting and we were talking about the concept of being a chronic do-it-yourselfer. During that discussion, I realized that all DIY has a hidden cost associated with it and I thought it was interesting and wanted to share....
Marketing Through the Mail: Basics about Postcards and EDDM
One of the main things I design all of the time is postcards. I always ask clients if they’re planning to mail them or not. The reasons why are many, but one of them is because I have to create a postcard for EDDM and mailing differently than a non-mailed one and I...
What to Discuss When Hiring a Graphic Designer
“How do I hire a graphic designer? What do I say?” I get asked this a lot especially as I network in my hometown and on the Internet. I figured since this question is so popular, I’d answer here for all of you too! Before you hire a graphic designer determine what...
How Planning Helps Your Business Grow
There’s no magic bullet to creating a successful business, but I feel like I’ve discovered the next best thing. When done strategically, it can save time, money and supercharge your business towards its goals. I’m talking about planning. It might seem boring to do and...
Understanding Design: Common Brochure Styles
I design a lot of brochures. They’re a great marketing tool to have in your toolkit. Unfortunately, I think they’re a little misunderstood. People generally don’t know how many types of brochures there are available. That’s why I want to discuss them today! When I say...
What is Branding?
It’s a hot buzzword lately…Branding. Everyone is talking about it and how it can help grow your business, successfully help it pivot and transform how your audience connects with you. The question that remains is what exactly is it? I’m a bit of a “word nerd” I love...
Tips to Create Eye Catching Social Media Graphics
If you’ve been on the internet lately, you've likely signed up for a social media account. That means you’re busy creating graphics for posts along with videos, reels, stories, and more. While all of these things are important tools for marketing your businesses on...
5 Business Books To Help You Be A Better Leader
There’s a quote I see every so often that says “Leaders are readers”, personally I don’t know how true that is because I know plenty of amazing leaders who don’t like reading. I do know that leaders are learners. I’m here to not only help you create stand-out loud...
How A Rack Card Can Help You Grow Your Business
One of the best possible ways to market a business offline is a rack card. Traditionally they were seen in locations that have a lot of foot traffic such as hotels and convenience stores. The name comes from how they were displayed on a tiered rack. A rack card is a...
Why Happy Teams Are Good for Business
I work with a lot of small businesses that have a team. Sometimes it’s a larger team and sometimes it’s a tiny team of just 2 people. When I talk about a team, I’m referring to anyone who works with the business whether in-house like a receptionist or outsourced like...