General Business Blog

As a graphic designer in Orange County, I get asked a lot about fonts & how to choose them. There is some technique to choosing fonts or type, but I've assembled a few tips to make the process a little easier. Here are some basics to get you started in being a...

I fell in love with design as a child during numerous family trips to the local bookstores. It was through book covers & later magazine spreads that lead me to want to be a graphic designer. Since April 4th is National Librarian Day it seems fitting that I write...

“How do I choose a graphic designer?” It’s a question I get asked often by friends and colleagues. There is no right way to do this. I can’t give you three easy steps and -voila- you’ve got a designer you love.  Choosing a designer is a pretty personal thing. It’s...

A few months ago I was at a networking event when I ran into an acquaintance.  He told me about some struggles he had recently encountered with a logo design that he was creating for his website. When he printed his design, the colors were all off and someone told him...

I had a situation come up with a client not too long ago where the client wanted a JPG file for their website in a specific size. When they increased the size they were surprised to find it pixelated because the PDF of this same image didn’t do that. I wrote them a...

When most people think of Graphic Design they think of logos, business cards, or invitations. However, graphic design is everywhere. That pretty patterned box to store your stationery? The label on your favorite brand of shampoo? That’s all graphic design! Even though...

Following up after you meet with someone or speak to them on the phone is so important. It shows the person you were speaking with that you value their time and that you genuinely want to work with them. A little appreciation can go a long way. Everyone has their own way to do it. I’m simply going to show you my method.

Last Month, I told you all about the most common file formats. Well this month, I’m back with 3 more file formats you need to know about! These are common in the printing and design fields. So let's cut through some confusion with the second half of the brief glossary...

You just contracted with a graphic designer to work on your design. Congratulations! Now they are asking you questions like “Do you want your design as a PDF or a JPG?” or “Do you need a GIF too?” Eveyone deals with these file types on a daily basis, but few people...

Just the same as fashion has its trends so does the field of Graphic Design. These trends don’t really go away. Bits and pieces of them get re-imagined and recycled into a design that feels new, but actually builds on the past. So with that said; this month, we’ll...

Graphic Design is All Around You…   A lot of people feel that graphic design is limited to logos, business cards, and fun invitations.  The truth is, that graphic design is all around you. Here are three common uses of graphic design that are often overlooked....

Marketing Collateral is anything used within a sales cycle to turn potential customers into paying customers. This differs from advertising which attempts to draw in people to a business and have them become potential customers. Marketing collateral is important...

There are a lot different ways to combine colors into a palette or color scheme. We will only be covering a few of the basic ones. Picking a color scheme for your design is important because people look at items that have a pleasing, harmonious color scheme longer...