General Business Blog
Stay Ahead in Business: Embrace the Power of Competitive Analysis!
I was out for a drive the other day and came to a fascinating realization that driving is kind of like business. You see, when driving people typically watch the entire road. This is the same for business. Good brands monitor not only what they’re doing but what the...
Unlock Success: Master the Art of Crafting an Irresistible Customer Journey!
This is a business tip I shared a couple of years ago, but today I want to chat - briefly about a customer journey! Part of how you build your reputation is through the customer's experience. Now we all know or at least, I hope we do, that customer service matters,...
Does Content Really Matter?
I love trivia and interesting bits of information. One of these comes from the Content Marketing Institute. They claim that articles that are shorter than 3,000 words actually are rated third among business-to-business content materials that create the best results in...
Should You Reuse Old Content?
I saw a statistic from HubSpot the other day, it said that 51% of companies believe updating old content has proven the most efficient tactic they have implemented. Now when they say "content" what they are referring to most of the time is written text. This can be...
technology can help your brand – here’s how!
I see this a lot with businesses that are run by different generations. This technology fight between the ways of yesteryear and the ways of the future. Today I want to briefly talk about the role of technology in your business and how it can help your brand. I’ve met...
printing and design terms to help you sound like a pro
Every industry has jargon. Jargon is specific words used among members of a certain industry that are hard for others outside that industry to understand. Today I’ll share three terms that will help you communicate better with printers. Substrate: The material you are...
why branding, marketing and pr matter
A common misconception that I hear a lot is that public relations (PR), marketing, and branding are all the same thing and that there’s no point in investing in all of them. While there might be some overlap here and there, these are three totally different...
Project Spotlight: Future Music Stars
I love working with my clients to create an amazing logo or even full brand visuals for them. The process differs a little for each customer based on what I’m doing for them and their goals. Today I’ll be sharing how I created the logo for Future Music Stars. They...
Are you listening or are you hearing your clients?
I read a lot of blogs and articles that always tell you to talk to your clients. Really talk to them and find out what they want. I’ve encouraged you to do that too, but I forgot to mention a crucial piece of that – listening. Today I want to talk about what it means...
the popular marketing technique that boosts authenticity and grows businesses
The world has changed a lot in the last few years and people are craving connection now more than ever. The era of the traditional sales vehicles such as cold calls and sales pitch presentations is slowly fading into the background in favor of a different way to...
Why Research Helps your Business Sell More
A big part of my process is research. What research I do changes with each type of project, but regardless I’m always doing some. In all my years of helping businesses with their graphics, and oftentimes giving them communications or marketing tips, I’ve learned that...
Why taking action in your business matters
There are a lot of phrases meant to inspire action. I’m part of the generation that grew up in the USA in the 1990s. During this era, a specific sportswear brand's slogan was the inspirational catchphrase of the day. My personal favorite is one from my family that I...
The not fun, but very important thing your business needs!
I love designing and consulting my clients, but there’s an unfun side to my business – most businesses really. One of those things is contracts. Writing them, reading them. They’re important to understand. A contract doesn’t just protect the business, it also protects...
5 Things You Need to Craft a Good Sales Message
I’m not a professional copywriter, but I’ve written my fair share of sales messages over the years. Some were for clients who are struggling with their writing, but most were for me. I’ve also read a lot of sales messages and seen which ones have pulled in customers...
Why Everything is Sales
For many of us, our first exposure to learning to sell was for your school, another organization, or their family’s business. However, you unknowingly got your start learning how to sell goods and services is important. It’s especially important if you want to run a...
Why understanding where your marketing materials are going to be seen is important
If you’ve ever travelled or have family from another country, you’re well aware of the fact that communication is different in each country. Communication doesn’t just mean language, it’s also gestures, icons, and images as well. Now that the internet and social media...
Fun Ways to Stay Motivated in Your Business
At different points in the year, things can feel stale and the motivation to uphold your business's professional standard can disappear. This lack of motivation is totally okay and probably more common than you think. The question then becomes how do you get that...
What to do if you dislike making New Year’s Resolutions
It's almost the New Year. Everyone I know is busy setting goals and planning their New Year's Resolutions. Everyone, but me. See, I can't stand New Years Resolutions. They don't work for me. If they work for you, that is awesome and I'm excited for your success next...
What the heck is “Hustle” and “Manifestation” and which one is right?
When it comes to working for yourself, I see two camps. The hustle until you drop camp that glorifies working hundreds of hours a week and the manifestation camp that on the first pass seems to believe they can think their way to wealth. I got curious about which one...
3 Design Myths Busted
Every industry has those myths that they can’t seem to shake. Where these myths come from, no one really knows for sure. The design industry is no different! It’s got its fair share of myths. Today I’m going to examine and bust 3 myths in the design industry! Let's...