General Business Blog

Marketing Through the Mail: Basics about Postcards and EDDM

One of the main things I design all of the time is postcards. I always ask clients if they’re planning to mail them or not. The reasons why are many, but one of them is because I have to create a postcard for EDDM and mailing differently than a non-mailed one and I...

5 Business Books To Help You Be A Better Leader

There’s a quote I see every so often that says “Leaders are readers”, personally I don’t know how true that is because I know plenty of amazing leaders who don’t like reading. I do know that leaders are learners. I’m here to not only help you create stand-out loud...

How A Rack Card Can Help You Grow Your Business

One of the best possible ways to market a business offline is a rack card. Traditionally they were seen in locations that have a lot of foot traffic such as hotels and convenience stores. The name comes from how they were displayed on a tiered rack. A rack card is a...

Why Happy Teams Are Good for Business

I work with a lot of small businesses that have a team. Sometimes it’s a larger team and sometimes it’s a tiny team of just 2 people. When I talk about a team, I’m referring to anyone who works with the business whether in-house like a receptionist or outsourced like...

Why A Good 30 Second Pitch Will Grow Your Business

I’ve been networking since practically day 1 of my business journey. Every meeting in every group I’ve been in wants you to do a 30-second introduction or pitch. Over the years, I’ve ended up getting a lot of attention for my introductions. Today I thought we’d...

Ask the Designer: Pitch Decks vs. Media Kits

I was watching a T.V. show the other day about a scrappy bunch of software developers in California. In the show the team of four nerdy guys is preparing for a meeting to present their company to potential investors. They kept talking about their clothes and the demo...

Why It’s Important to Think Like Your Audience

When I started my business I was given a lot of advice on how to get customers. One of the pieces of advice I got was to think like my audience.  It didn’t make sense to me then, but it makes a lot more sense to me now. Here are few things I’ve learned that will help...

Why Market Research is Important for Creating Good Designs

When I ask a client “Tell me about your audience?” they sometimes don’t know anything about them. One of the ways to learn more about your audience – your ideal clients – is to do market research. Today I’m going to answer a few of the most common questions I get when...

Why Market Positioning Matters in Graphic Design

One of graphic design’s best friends is marketing. The two disciplines work together towards the same goals – getting businesses noticed so they can get more sales and thrive. Market Positioning, sometimes shortened down simply to “positioning or position” is a tenet...

3 Popular Types of Logos

When it comes to starting a business the first thing everyone thinks about is getting a logo. A logo is a design that represents a business. It can use words, letters, or images to convey information about the personality and type of business to potential customers....

Goal Creation Tips for the Newbie Goal Setter

With the end of the year coming up, I started doing what I do every November, I started working on my goals for the next year.  It was a great tip I got years ago, from a mentor I had. What I didn’t know at the time was that less than 20% of people create goals. An...