General Business Blog

Guest Blog: Interviewing Tips for Small Business Owners

As a graphic designer in Orange County, California that works with a lot of small businesses, I get asked a lot of questions about growing a company and hiring help. Unfortunately, this isn't my specialty, but It is the specialty of my friend and colleague, Deshaunte...

Guest Blog: Hiring Basics by Tami Wiersma of Quad County, Inc

Patrice's Note: As a graphic designer in Orange County, California, I get asked all the time about best hiring practices. The truth is I don't know that much about them so I reached out to my amazing client Tami Wiersma of Quad County, Inc who specializes in human...

Tales from the Past: Santa Claus and Advertising

Thanksgiving is over and twinkling holiday lights have started to pop up at shopping centers everywhere.  With Thanksgiving over, Holiday Shopping Season has officially begun and with that the start of advertisements galore. One of the icons of the holiday advertising...

Style Profile : 1980s

The 1980's were a time of excess and change. The economy in America was booming, walls (both figurative and literal) were coming down. This was the height of the "Me Generation" where individual identity and capitalism reigned supreme. MTV was new and very popular,...

Tales from the Past – The 1972 New York City Subway Map

The purpose of design is to help communicate information using visuals. As a graphic designer in Orange County, I can’t think of anything that would need to communicate information better than a map or diagram.  It’s one of the best ways to help get hundreds of...

LESS IS MORE: WHAT HALLOWEEN AND HITCHCOCK CAN TEACH YOU

LESS IS MORE: WHAT HALLOWEEN AND HITCHCOCK CAN TEACH YOU ABOUT ADVERTISING This month I have a treat for you!! A guest blog from the amazing blogger (and my best friend) Reina Victoria of A Dash of Gonzo! It’s October, so ‘tis the season

Font Selection Basics

As a graphic designer in Orange County, I get asked a lot about fonts & how to choose them. There is some technique to choosing fonts or type, but I've assembled a few tips to make the process a little easier. Here are some basics to get you started in being a...

By the Book…Cover

I fell in love with design as a child during numerous family trips to the local bookstores. It was through book covers & later magazine spreads that lead me to want to be a graphic designer. Since April 4th is National Librarian Day it seems fitting that I write...

4 Tips For Choosing A Graphic Designer

“How do I choose a graphic designer?” It’s a question I get asked often by friends and colleagues. There is no right way to do this. I can’t give you three easy steps and -voila- you’ve got a designer you love.  Choosing a designer is a pretty personal thing. It’s...

Ask the Designer: CMYK vs RGB Color Models

A few months ago I was at a networking event when I ran into an acquaintance.  He told me about some struggles he had recently encountered with a logo design that he was creating for his website. When he printed his design, the colors were all off and someone told him...

Unexpected Places To Find Graphic Design

When most people think of Graphic Design they think of logos, business cards, or invitations. However, graphic design is everywhere. That pretty patterned box to store your stationery? The label on your favorite brand of shampoo? That’s all graphic design! Even though...

Crafting a Good Follow Up Email

Following up after you meet with someone or speak to them on the phone is so important. It shows the person you were speaking with that you value their time and that you genuinely want to work with them. A little appreciation can go a long way. Everyone has their own way to do it. I’m simply going to show you my method.

Common Computer File Types, Part 2

Last Month, I told you all about the most common file formats. Well this month, I’m back with 3 more file formats you need to know about! These are common in the printing and design fields. So let's cut through some confusion with the second half of the brief glossary...

A Brief Glossary of Common Computer File Types

You just contracted with a graphic designer to work on your design. Congratulations! Now they are asking you questions like “Do you want your design as a PDF or a JPG?” or “Do you need a GIF too?” Eveyone deals with these file types on a daily basis, but few people...

The Past by Design: Mid-Century Modern

Just the same as fashion has its trends so does the field of Graphic Design. These trends don’t really go away. Bits and pieces of them get re-imagined and recycled into a design that feels new, but actually builds on the past. So with that said; this month, we’ll...

3 common uses of graphic design that are often overlooked

Graphic Design is All Around You…   A lot of people feel that graphic design is limited to logos, business cards, and fun invitations.  The truth is, that graphic design is all around you. Here are three common uses of graphic design that are often overlooked....

What is Marketing Collateral?

Marketing Collateral is anything used within a sales cycle to turn potential customers into paying customers. This differs from advertising which attempts to draw in people to a business and have them become potential customers. Marketing collateral is important...