Advertising Blog

Why A Good 30 Second Pitch Will Grow Your Business

I’ve been networking since practically day 1 of my business journey. Every meeting in every group I’ve been in wants you to do a 30-second introduction or pitch. Over the years, I’ve ended up getting a lot of attention for my introductions. Today I thought we’d...

Ask the Designer: Pitch Decks vs. Media Kits

I was watching a T.V. show the other day about a scrappy bunch of software developers in California. In the show the team of four nerdy guys is preparing for a meeting to present their company to potential investors. They kept talking about their clothes and the demo...

Why It’s Important to Think Like Your Audience

When I started my business I was given a lot of advice on how to get customers. One of the pieces of advice I got was to think like my audience.  It didn’t make sense to me then, but it makes a lot more sense to me now. Here are few things I’ve learned that will help...

Why Market Research is Important for Creating Good Designs

When I ask a client “Tell me about your audience?” they sometimes don’t know anything about them. One of the ways to learn more about your audience – your ideal clients – is to do market research. Today I’m going to answer a few of the most common questions I get when...

How to Write a Good Tagline to Help Your Business get Remembered!

A tagline is a great tool to help people remember your business. These are short phrases that help share your business's reputation and personality. Most of us can recite the catchiest ones and they stick with us long after the business is gone. If you’ve been reading...

Why Designs Need Good Copy

Every design’s best friend is copy. Copy or text refers to the written message in the design. The design layout and text work together. Graphic design has a job to do. Its job is to catch attention and communicate with your audience. Here’s the thing though – design...

The History of Christmas Advertising

History of Holiday Advertising The holiday season is here, so I thought I’d do something a little fun and a little nerdy. I love learning the origins of things and this holiday season, I felt like it would be fun to share some interesting info about the history of...

Why Market Positioning Matters in Graphic Design

One of graphic design’s best friends is marketing. The two disciplines work together towards the same goals – getting businesses noticed so they can get more sales and thrive. Market Positioning, sometimes shortened down simply to “positioning or position” is a tenet...

Why Not All Graphic Design is the Same

“What do you mean you don’t create websites, you’re a designer right? Don't you all do the same thing?”  I hear this all the time when I have to explain to someone that I don't create websites but exclusively focus on creating marketing materials. What a lot of people...

Ask the Designer: Common Questions about Stock Art and Stock Media

I spend a lot of time discussing art and media with my clients. A topic of conversation that usually comes up is stock art and stock media. Stock photography alone makes an appearance in half of all ads with 9 out of 10 digital marketers using stock photos in their...

5 ways to boost the visibility of a business

Visibility. It’s a word thrown around on the internet a lot these days. What it means for business owners is advertising and putting your business out in front of potential customers. Businesses need visibility to grow - especially if you're in a fairly saturated...

5 Smartphone Apps I Use to Run My Business

It takes a lot to run a business and we all have our tools to get it done. Here are 5 apps on my phone that I love and use regularly for my business. DISCLAIMER: I do not have anything to do with any of these apps! I just like them and recommend them as a fan!...