Advertising Blog

The “Math-y Stuff” that Will Grow Your Business

Numbers. Data. Metrics. Analytics. Whatever you want to call them, they matter. I know it seems maybe a little odd for a person in a creative field like graphic design to talk about them, but I have to talk about them – that’s how much they matter. Let’s chat about...

5 Things You Need to Craft a Good Sales Message

I’m not a professional copywriter, but I’ve written my fair share of sales messages over the years.  Some were for clients who are struggling with their writing, but most were for me. I’ve also read a lot of sales messages and seen which ones have pulled in customers...

What is Communication and Why it Matters for your business?

It’s the root of civilized society. It is what lets people connect or disconnect from each other. It’s what is letting you read this blog today! It’s important in business too! Of course, I’m talking about Communication, but what is it exactly. Today I’m going to...

Two Basic Types of Marketing that Work for Any Brand!

Every business I know needs to market their business. Some do this very well and others not so much. It seems like there are new marketing techniques that pop up every day. They all really boil down to two main types of marketing, Transactional and Relational. These...

The Importance of Communications and Sales in Design

If you’ve been around me for any length of time, you’ll have heard me tell you graphic design is not pretty pictures and it’s about communications and sales. Today, I’d like to dive deeper into that a little bit and chat about why it’s a communications and sales tool....

What is a CTA? and Why every marketing design need one?

CTA can stand for a lot of things! It can mean Call to Arms, Computer Tomography Angiography, and even Cumulative Translation Adjustment. However, in the marketing and design worlds CTA stands for Call to Action. A Call to Action is exactly like it sounds a statement...

Asking for Success: 3 ways to ask for client reviews or testimonials

Reviews! Testimonials! Feedback! No matter what you call them they really matter for your business as it is estimated that sales rise by over 50% when a business has around 10 current reviews. One of the hardest things to do for a lot of business owners is to find a...

3 design must haves on mailer postcards

For my clients in the USA, mailer postcards either using EDDM or through their own bulk mailing permits have been a super popular way for them to get their name and message out to potential or current customers. They are probably the number one thing I create and I...

Marketing Through the Mail: Basics about Postcards and EDDM

One of the main things I design all of the time is postcards. I always ask clients if they’re planning to mail them or not. The reasons why are many, but one of them is because I have to create a postcard for EDDM and mailing differently than a non-mailed one and I...

Why A Good 30 Second Pitch Will Grow Your Business

I’ve been networking since practically day 1 of my business journey. Every meeting in every group I’ve been in wants you to do a 30-second introduction or pitch. Over the years, I’ve ended up getting a lot of attention for my introductions. Today I thought we’d...

Ask the Designer: Pitch Decks vs. Media Kits

I was watching a T.V. show the other day about a scrappy bunch of software developers in California. In the show the team of four nerdy guys is preparing for a meeting to present their company to potential investors. They kept talking about their clothes and the demo...

Why It’s Important to Think Like Your Audience

When I started my business I was given a lot of advice on how to get customers. One of the pieces of advice I got was to think like my audience.  It didn’t make sense to me then, but it makes a lot more sense to me now. Here are few things I’ve learned that will help...

Why Market Research is Important for Creating Good Designs

When I ask a client “Tell me about your audience?” they sometimes don’t know anything about them. One of the ways to learn more about your audience – your ideal clients – is to do market research. Today I’m going to answer a few of the most common questions I get when...

How to Write a Good Tagline to Help Your Business get Remembered!

A tagline is a great tool to help people remember your business. These are short phrases that help share your business's reputation and personality. Most of us can recite the catchiest ones and they stick with us long after the business is gone. If you’ve been reading...