Advertising Blog

Let’s Connect on Facebook! View Me on Instagram! Follow me on Twitter!  We live in a very social world where Facebook and its Social Media peers have taken over as main way for customers to connect with their favorite brands. Due to this shift, social media has become...

The weather is warming up and the days are getting longer, which means it is definitely spring time and also graduation season. Many students are graduating in May and others in June. These are also times for celebratory parties and often times proud parents create...

When most people in the United States think of the month of March they think about Saint Patrick’s Day, with it’s green color scheme, and love of all things Irish. However Saint Patrick’s Day flattens out a robust culture to a few tired stereotypes. Archeologists...

What is a Brochure? A brochure is a type of advertisement that communicates information from the sender to receiver, such as from a business to its customers.  Brochures are typically printed on glossy high quality paper in full color, and are folded. They can be as...

It’s November already and that means holiday and holiday travels are around the corner. Air travel has made it possible for the average American citizen to be “home for the holidays.” Air Travel in America became popular in the 1950s with the rise of jet planes over...

If I asked you to name the holiday that lands on January 1 or May 5, you would probably know the answers. What about March 14 or May 4? If you love pie, mathematics or the movie Star Wars you just might know those holidays too. Lesser-known holidays, such as Pi Day...

Traditionally, written invitations are used for larger scale “life cycle” events such as weddings, anniversaries, important birthdays or baby related events such as a baby shower. How did all of this get started? Here is a brief overview of the history of the written...

  What is a Notecard? According to the dictionary, one definition of a notecard is a heavy-duty piece of paper called cardstock. It’s often folded and decorated on the front with a blank space for a message. Notecards can also be considered a piece of cardstock meant...

NOTE: This blog is longer than what I normally post, but I have a special guest writer who collaborated with me on it.  My best friend, Reina Slutske, is a great blogger (read her blog here) and dynamo networker. She and I teamed up to write some great networking tips...

In light of the recent controversy involving a cast member of a reality show on a cable television network, I’ve been thinking a lot about the association between branding and public image. As it was put so eloquently by a commenter on Facebook- a brand is more than a...

It’s the first thing you get when you decide to start a business. It’s the thing that all your potential customers will see and identify with your business. I’m talking about your logo if you couldn’t guess. Here are a few basic tips for designing a logo that works!...

Americans buy 6.5 billion paper greeting cards every year despite the popularity of the Internet and smart phones. According to the Greeting Card Association, the top occasions for sending cards currently are birthdays, sympathy, thank you, new baby, congratulations,...

I get asked about my notecards a lot. What most people don’t know is that each card has its unique history. I don’t share them often, but when I do share these stories people seem to really love them. So, I decided to tell the stories behind my cards by featuring one...

I know I mention it a lot, but knowing your target audience-the people most likely to buy your product-is so important!!  It affects everything you do from a marketing standpoint. Here are the top 3 things to remember when designing something for your target audience....

Celebrations can be a fun time filled with lots of family, food, gifts and with gifts usually come cards! Ever have that moment standing in the card aisle trying to pick one…me too. I got frustrated and since I can draw- I started making my own. This led to me to...

Every New Year’s Eve people all over the globe write resolutions for their life or their business. Usually, by March these resolutions have been long forgotten or deemed unreachable. So, here for you, is a great way to write a resolution you actually have a chance to...

No matter what field you are in, you need to advertise. After all, your future customers have to find you somehow! Here we have 5 great tips for marketing your business. 1. Direct Mail Campaign: Direct mail puts your name and company information directly into the...

1) Colors: Choose them wisely and limit the amount you pick. For instance, Halloween is typically Black and Orange, but what if you did something different-Vibrant Purple with Neon Green or Pumpkin Orange. Consider choosing light and dark shades of the same color....