The Importance of Communications and Sales in Design

by Patrice Sorokin | Oct 18, 2021 | Advertising, General Business

If you’ve been around me for any length of time, you’ll have heard me tell you graphic design is not pretty pictures and it’s about communications and sales. Today, I’d like to dive deeper into that a little bit and chat about why it’s a communications and sales tool....

What is a CTA? and Why every marketing design need one?

by Patrice Sorokin | Sep 20, 2021 | Advertising

CTA can stand for a lot of things! It can mean Call to Arms, Computer Tomography Angiography, and even Cumulative Translation Adjustment. However, in the marketing and design worlds CTA stands for Call to Action. A Call to Action is exactly like it sounds a statement...

Asking for Success: 3 ways to ask for client reviews or testimonials

by Patrice Sorokin | Sep 6, 2021 | Advertising, General Business

Reviews! Testimonials! Feedback! No matter what you call them they really matter for your business as it is estimated that sales rise by over 50% when a business has around 10 current reviews. One of the hardest things to do for a lot of business owners is to find a...

3 design must haves on mailer postcards

by Patrice Sorokin | Aug 16, 2021 | Advertising, General Business, Logos & Marketing Materials

For my clients in the USA, mailer postcards either using EDDM or through their own bulk mailing permits have been a super popular way for them to get their name and message out to potential or current customers. They are probably the number one thing I create and I...

Marketing Through the Mail: Basics about Postcards and EDDM

by Patrice Sorokin | Jun 28, 2021 | Advertising, General Business, Logos & Marketing Materials

One of the main things I design all of the time is postcards. I always ask clients if they’re planning to mail them or not. The reasons why are many, but one of them is because I have to create a postcard for EDDM and mailing differently than a non-mailed one and I...

What to Discuss When Hiring a Graphic Designer

by Patrice Sorokin | Jun 21, 2021 | Advertising, General Business

“How do I hire a graphic designer? What do I say?” I get asked this a lot especially as I network in my hometown and on the Internet. I figured since this question is so popular, I’d answer here for all of you too! Before you hire a graphic designer determine what...