by Patrice Sorokin | Oct 10, 2022 | Advertising, Branding Basics
After a decade of sitting down with businesses as a brand strategy and graphic design specialist helping businesses in my native Orange County California and nationwide, I’ve made a few observations about businesses and their advertising, so let’s chat today about who...
by Patrice Sorokin | Aug 22, 2022 | Advertising, General Business
A common misconception that I hear a lot is that public relations (PR), marketing, and branding are all the same thing and that there’s no point in investing in all of them. While there might be some overlap here and there, these are three totally different...
by Patrice Sorokin | Jun 27, 2022 | Advertising, General Business
I read a lot of blogs and articles that always tell you to talk to your clients. Really talk to them and find out what they want. I’ve encouraged you to do that too, but I forgot to mention a crucial piece of that – listening. Today I want to talk about what it means...
by Patrice Sorokin | May 31, 2022 | Advertising, General Business
The world has changed a lot in the last few years and people are craving connection now more than ever. The era of the traditional sales vehicles such as cold calls and sales pitch presentations is slowly fading into the background in favor of a different way to...
by Patrice Sorokin | May 2, 2022 | Advertising
Numbers. Data. Metrics. Analytics. Whatever you want to call them, they matter. I know it seems maybe a little odd for a person in a creative field like graphic design to talk about them, but I have to talk about them – that’s how much they matter. Let’s chat about...
by Patrice Sorokin | Mar 21, 2022 | Advertising
I’ve seen a lot of people online chatting about branding and marketing lately, but they seem to only talk about how to set it up and what it is. They never seem to chat about how a crisis affects a brand. Before any crisis situation even happens, there are a few...