Unveiling the Reasons Why Companies Rebrand

A rebrand is when a company changes its position in the marketplace. In simple terms, a business wants to talk to different and new people and they made some very big changes to their business to be able to do this.  Some people and even professionals will talk about...

The Power of Pivoting in Business

Pivoting is powerful stuff. It’s where the magic lies and knowing when, where, and how to pivot is crucial. When we don’t change, we set ourselves up for future failure. Pivots help us correct course when like Marty McFly we end up going 88 mph in the wrong direction....