by Patrice Sorokin | Jul 31, 2024 | Branding Basics
Strategic Branding has a lot of myths around it. Most people think their business has to be big or famous to take advantage of brand strategy. Other people are just straight-up confused about what branding even is. Let me clear this up for you. Strategic Branding is...
by Patrice Sorokin | Jul 17, 2024 | Branding Basics, Logos & Marketing Materials
Let’s talk about vintage versus retro versus outdated when it comes to designs for your business and what you can do about that. As always, I start with some definitions: Vintage is anything that is 20 years old or older that evokes a sense of nostalgia and is...
by Patrice Sorokin | Jul 11, 2024 | Branding Basics
Let’s chat about what the big brands do that small ones don’t always do. That’s put their name on everything. If you’ve noticed some big brands have each product line under different names. There’s a strategic reason for that. The reason is multifold, but the main...
by Patrice Sorokin | Jul 10, 2024 | Logos & Marketing Materials
When you are investing in your brand, you are investing in putting the strategy together, but you’re also going to need to invest in each piece of the brand. Today, let’s chat about why investing in your logo is important. A lot of business owners tend to spend a...
by Patrice Sorokin | Jun 13, 2024 | Branding Basics
When I talk about building a brand, I’m not talking about marketing. They are different sides of the same coin. When I talk about a brand, I’m talking about a reputation, one that is created by six different pillars including your audience, messaging, promise, and...
