by Patrice Sorokin | Jul 17, 2024 | Branding Basics, Logos & Marketing Materials
Let’s talk about vintage versus retro versus outdated when it comes to designs for your business and what you can do about that. As always, I start with some definitions: Vintage is anything that is 20 years old or older that evokes a sense of nostalgia and is...
by Patrice Sorokin | Jul 11, 2024 | Branding Basics
Let’s chat about what the big brands do that small ones don’t always do. That’s put their name on everything. If you’ve noticed some big brands have each product line under different names. There’s a strategic reason for that. The reason is multifold, but the main...
by Patrice Sorokin | Jul 10, 2024 | Logos & Marketing Materials
When you are investing in your brand, you are investing in putting the strategy together, but you’re also going to need to invest in each piece of the brand. Today, let’s chat about why investing in your logo is important. A lot of business owners tend to spend a...
by Patrice Sorokin | Jun 13, 2024 | Branding Basics
When I talk about building a brand, I’m not talking about marketing. They are different sides of the same coin. When I talk about a brand, I’m talking about a reputation, one that is created by six different pillars including your audience, messaging, promise, and...
by Patrice Sorokin | Jun 6, 2024 | Branding Basics
If you follow my social media, you’ve heard me say that events need and can use brand strategy too. Today, we’re discussing why you need to brand an event and if you can use the same branding as the business hosting or sponsoring it. There are two types of...
