by Patrice Sorokin | Jan 11, 2021 | Branding Basics
Why A Good Customer Experience Helps Strengthen Your Brand Branding is all about expressing a company’s reputation. One of the ways to really create a good name for yourself is to have a good customer experience. I’m not just talking about good customer service...
by Patrice Sorokin | Dec 22, 2020 | Guest Writers
Simple Tips of a Better Graphic Design: From Concept to Completion by Aubrey @ Content Camp Fire You need no introduction to the seven basic elements of good graphic design – line, color, texture, size, shape, space and value. They are, after all, the lifeblood...
by Patrice Sorokin | Dec 21, 2020 | Advertising
History of Holiday Advertising The holiday season is here, so I thought I’d do something a little fun and a little nerdy. I love learning the origins of things and this holiday season, I felt like it would be fun to share some interesting info about the history of...
by Patrice Sorokin | Dec 14, 2020 | Advertising, General Business
One of graphic design’s best friends is marketing. The two disciplines work together towards the same goals – getting businesses noticed so they can get more sales and thrive. Market Positioning, sometimes shortened down simply to “positioning or position” is a tenet...
by Patrice Sorokin | Dec 7, 2020 | General Business, Logos & Marketing Materials, Uncategorized
When it comes to starting a business the first thing everyone thinks about is getting a logo. A logo is a design that represents a business. It can use words, letters, or images to convey information about the personality and type of business to potential customers....
