by Patrice Sorokin | Dec 4, 2023 | General Business, Logos & Marketing Materials
Let’s talk trends. I’ve designed a lot of logos over the years. One of the things I do to stay on top of my industry is to follow logo designs from major Fortune 500 companies. They show me what trends are waking up and which ones are tired. Here’s what I know. If...
by Patrice Sorokin | Sep 18, 2023 | Logos & Marketing Materials
a visual refresh is what most companies seem to do when they say they are branding or rebranding. The structure of the business stays the same, and the audience stays the same, but the external visuals such as brochures, websites, logos, uniforms, and storefronts...
by Patrice Sorokin | Oct 24, 2022 | Branding Basics, Logos & Marketing Materials
The other day I saw this statistic from Small Business Trends that 80% of consumers think color is a big part of brand recognition. This statistic didn’t exactly alarm me as it makes sense. Today, I want to briefly discuss where some of the confusion about branding...
by Patrice Sorokin | Sep 12, 2022 | Logos & Marketing Materials
Whether we want to admit it or not, we live in an age of “hurry up and go”. We all have a lot to do and not a lot of time and often money to do it all. This is especially true for business owners. Unfortunately, when it comes time to trim the budget, most businesses...
by Patrice Sorokin | Aug 29, 2022 | General Business, Logos & Marketing Materials
Every industry has jargon. Jargon is specific words used among members of a certain industry that are hard for others outside that industry to understand. Today I’ll share three terms that will help you communicate better with printers. Substrate: The material you are...
by Patrice Sorokin | Aug 8, 2022 | General Business, Logos & Marketing Materials
I love working with my clients to create an amazing logo or even full brand visuals for them. The process differs a little for each customer based on what I’m doing for them and their goals. Today I’ll be sharing how I created the logo for Future Music Stars. They...
