by Patrice Sorokin | Nov 1, 2021 | Branding Basics, General Business, Logos & Marketing Materials
Every industry has those myths that they can’t seem to shake. Where these myths come from, no one really knows for sure. The design industry is no different! It’s got its fair share of myths. Today I’m going to examine and bust 3 myths in the design industry!...
by Patrice Sorokin | Oct 25, 2021 | Logos & Marketing Materials
I regularly get asked about “my process for creating logos” and I know other designers have shared theirs. I thought I’d join in on the trend and lift the curtains for one of my favorite past projects. Let’s go take a peek! A few years ago,...
by Patrice Sorokin | Oct 11, 2021 | Logos & Marketing Materials
Labels and Tags are something I create for clients sometimes. They’re actually a subset of packaging design, which is a specialty. I don’t really create packages, although I do know how to create them. Ultimately, I fell in love with label and tag design in college...
by Patrice Sorokin | Sep 13, 2021 | Logos & Marketing Materials
They’ve been around for a long time now and while I haven’t always been enthusiastic about them, but they’ve grown on me…a little bit. I’m talking about templated designs of course! The more formal definition for a template is a document with a predetermined format...
by Patrice Sorokin | Aug 16, 2021 | Advertising, General Business, Logos & Marketing Materials
For my clients in the USA, mailer postcards either using EDDM or through their own bulk mailing permits have been a super popular way for them to get their name and message out to potential or current customers. They are probably the number one thing I create and I...
by Patrice Sorokin | Jul 19, 2021 | Logos & Marketing Materials
People love pictures and it is well known at this point that people will stop scrolling on social media when they see interesting pictures and visuals. If you’re making your own social media graphics, here’s a few things you need to know to make them great! Keep them...
