by Patrice Sorokin | May 16, 2022 | Branding Basics, Logos & Marketing Materials
I’ve shared a lot about fonts over the years. Everything from how we got the name (it’s French) to how to choose them, but there’s one thing I’ve rarely talked about and that’s how fonts affect your business and your visual branding. It’s true. Every font has its own...
by Patrice Sorokin | Apr 11, 2022 | Logos & Marketing Materials
If you ever have had to choose fonts for your business then you know how stressful that can be. This is especially true if you’re brand visuals are weak, confusing or you’re just creating them. If that’s you, then I have a solution for you that should help you...
by Patrice Sorokin | Feb 21, 2022 | Logos & Marketing Materials
What separates an okay design from a good one…well a lot of things actually. Today we’re going to talk about one in particular – Eye Flow. Eye Flow has nothing to do with anything that might send someone to see an eye doctor. It’s actually about how the eye moves...
by Patrice Sorokin | Jan 10, 2022 | Branding Basics, Logos & Marketing Materials
If you’ve been around me for even a short matter of time, you’ve heard me mention that color is a powerful tool in creating your brand visuals. What colors you choose have a bearing on how your customers perceive your business. This psychological response to color is...
by Patrice Sorokin | Nov 1, 2021 | Branding Basics, General Business, Logos & Marketing Materials
Every industry has those myths that they can’t seem to shake. Where these myths come from, no one really knows for sure. The design industry is no different! It’s got its fair share of myths. Today I’m going to examine and bust 3 myths in the design industry!...
by Patrice Sorokin | Oct 25, 2021 | Logos & Marketing Materials
I regularly get asked about “my process for creating logos” and I know other designers have shared theirs. I thought I’d join in on the trend and lift the curtains for one of my favorite past projects. Let’s go take a peek! A few years ago,...
