There’s so much conflicting advice on the internet and a lot of myths about logos. Today, let’s have a brief chat about the purpose of a logo as I debunk three common myths about logo design.

The biggest myth about logos is that they are your brand, which is untrue. Your logo is just a tiny fraction of your brand, which is made up of six pillars: voice, values, identity, promise, position, and targeting. Your logo is part of the identity pillar, representing the visual aspect of your brand. Its main functions are identifying your business and differentiating it from the competition. It should be memorable, but remember, a logo or a brand alone isn’t a guarantee of instant success. You still need to advertise your business and put in the work to make sales.

Another common myth is that changing a logo is expensive and difficult. While it can be costly, the price varies depending on factors like the designer’s experience and the type of logo needed. The average cost is around $300 to $1,500, but prices can range from $50 to $50,000. The actual expense of changing a logo comes from updating it in various places, such as staff uniforms, your website, and social media.

The last myth is that logos should be complex and follow trends. This is false. The best logos are simple, with details that are easily recognizable at any size. They should be timeless and memorable, helping customers recognize your brand across different platforms and mediums. Avoid overly trendy logos, as they can quickly become outdated and forgettable.