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How to Choose Fonts – Simple and Easy!

by Patrice Sorokin | Apr 11, 2022 | Logos & Marketing Materials

If you ever have had to choose fonts for your business then you know how stressful that can be. This is especially true if you’re brand visuals are weak, confusing or you’re just creating them. If that’s you, then I have a solution for you that should help you...

One of the Top Things to do to Get Your Design Noticed!

by Patrice Sorokin | Feb 21, 2022 | Logos & Marketing Materials

What separates an okay design from a good one…well a lot of things actually. Today we’re going to talk about one in particular – Eye Flow. Eye Flow has nothing to do with anything that might send someone to see an eye doctor. It’s actually about how the eye moves...

Why Color Matters in Branding

by Patrice Sorokin | Jan 10, 2022 | Branding Basics, Logos & Marketing Materials

If you’ve been around me for even a short matter of time, you’ve heard me mention that color is a powerful tool in creating your brand visuals. What colors you choose have a bearing on how your customers perceive your business. This psychological response to color is...

3 Design Myths Busted

by Patrice Sorokin | Nov 1, 2021 | Branding Basics, General Business, Logos & Marketing Materials

Every industry has those myths that they can’t seem to shake. Where these myths come from, no one really knows for sure. The design industry is no different! It’s got its fair share of myths. Today I’m going to examine and bust 3 myths in the design industry!...

Logo Case Study : Family Owned Senior Placement Agency

by Patrice Sorokin | Oct 25, 2021 | Logos & Marketing Materials

I regularly get asked about “my process for creating logos” and I know other designers have shared theirs. I thought I’d join in on the trend and lift the curtains for one of my favorite past projects. Let’s go take a peek! A few years ago,...

3 Things to think about before you design a label or tag

by Patrice Sorokin | Oct 11, 2021 | Logos & Marketing Materials

Labels and Tags are something I create for clients sometimes. They’re actually a subset of packaging design, which is a specialty. I don’t really create packages, although I do know how to create them. Ultimately, I fell in love with label and tag design in college...
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