3 Things to think about before you design a label or tag

by Patrice Sorokin | Oct 11, 2021 | Logos & Marketing Materials

Labels and Tags are something I create for clients sometimes. They’re actually a subset of packaging design, which is a specialty. I don’t really create packages, although I do know how to create them. Ultimately, I fell in love with label and tag design in college...

To Template or Not to Template…That is the question!

by Patrice Sorokin | Sep 13, 2021 | Logos & Marketing Materials

They’ve been around for a long time now and while I haven’t always been enthusiastic about them, but they’ve grown on me…a little bit. I’m talking about templated designs of course! The more formal definition for a template is a document with a predetermined format...

3 design must haves on mailer postcards

by Patrice Sorokin | Aug 16, 2021 | Advertising, General Business, Logos & Marketing Materials

For my clients in the USA, mailer postcards either using EDDM or through their own bulk mailing permits have been a super popular way for them to get their name and message out to potential or current customers. They are probably the number one thing I create and I...

4 Things to Remember When Creating Social Media Graphics

by Patrice Sorokin | Jul 19, 2021 | Logos & Marketing Materials

People love pictures and it is well known at this point that people will stop scrolling on social media when they see interesting pictures and visuals. If you’re making your own social media graphics, here’s a few things you need to know to make them great! Keep them...

4 Myths of Menu Design – Busted!

by Patrice Sorokin | Jul 12, 2021 | Logos & Marketing Materials

One of the things I design quite regularly is menus. They’re a great tool for businesses to share information on their offerings. Today, I wanted to share, and bust, a few of the myths surrounding them. Myth: Menus are only for Restaurants False, while restaurants are...

Marketing Through the Mail: Basics about Postcards and EDDM

by Patrice Sorokin | Jun 28, 2021 | Advertising, General Business, Logos & Marketing Materials

One of the main things I design all of the time is postcards. I always ask clients if they’re planning to mail them or not. The reasons why are many, but one of them is because I have to create a postcard for EDDM and mailing differently than a non-mailed one and I...