Speak Design: 5 design terms you should know!

by Patrice Sorokin | Feb 8, 2021 | Logos & Marketing Materials

Want to sound like a pro when talking design with your professional designer or your team? Here are a few design terms that will help you out! Resolution: This is a unit of measure that determines quality in a design. Higher resolution means higher quality. A...

Are Letterhead and Stationery Still Relevant?

by Patrice Sorokin | Jan 18, 2021 | Logos & Marketing Materials

In a fully digital world, you might wonder if letterhead and stationery are still relevant. The short answer is yes, it is. The reason being that for as long as we have a postal service shuttling printed letters back and forth, there will be things mailed from...

3 Popular Types of Logos

by Patrice Sorokin | Dec 7, 2020 | General Business, Logos & Marketing Materials, Uncategorized

When it comes to starting a business the first thing everyone thinks about is getting a logo. A logo is a design that represents a business. It can use words, letters, or images to convey information about the personality and type of business to potential customers....

Why Not All Graphic Design is the Same

by Patrice Sorokin | Nov 9, 2020 | Advertising, General Business, Logos & Marketing Materials

“What do you mean you don’t create websites, you’re a designer right? Don’t you all do the same thing?”  I hear this all the time when I have to explain to someone that I don’t create websites but exclusively focus on creating marketing materials. What a...

3 reasons people are loyal to brands

by Patrice Sorokin | Oct 12, 2020 | General Business, Logos & Marketing Materials

When it comes to the products & services that fill our daily lives, we all have our favorites and our reasons for our loyalty to certain brands. If you feel like this loyalty to a brand makes you a little odd or set in your ways, it doesn’t. Overall, around...

Understanding Fonts in Graphic Design

by Patrice Sorokin | Sep 21, 2020 | Advertising, Logos & Marketing Materials

Fonts are the main tools to convey your message from the sender (you) to the receiver (your clients).  Part of what graphic design is supposed to accomplish is to make this message look attractive so your customers will actually engage with your brand and read your...