The other day I saw this statistic from Small Business Trends that 80% of consumers think color is a big part of brand recognition. This statistic didn’t exactly alarm me as it makes sense. Today, I want to briefly discuss where some of the confusion about branding comes from.

This thought is where I think some of the confusion comes from that branding is all about colors and logos. Those are the parts of branding people can see, so they have a bigger significance than other parts of the process.

Colors and images stick in people’s minds far easier and for much longer than words do which is why we associate brands with colors. It’s also easier to describe to someone as well.

“Get the one in the blue box not the one in the green box” is way easier for most to remember than a brand’s name. I’ve actually had friends describe a bottle of wine they wanted me to buy by the color of the label because they couldn’t remember the brand’s name and they didn’t like the bottle I brought to their last party (which is why you should never ask the one non-drinker in your group to buy wine, but that’s a whole different subject)

So, when it comes to putting together a brand, yes color matters, but it’s not the be-all and end-all of it. It’s the icing, not the cake. While the icing might be great, if there’s no cake under that icing people won’t stick around long nor will they come back for seconds. The same goes for your business.  You need substance to have a brand. Invest in learning about who you are as a business and what you have to sell – not just pretty colors.


By the way, If you’re ready to be seen as a pro in your industry and stop being the best-kept secret, it’s time to up-level your business with clear and unified branding. Book a 15-minute no-pitch consultation call today by clicking here