by Patrice Sorokin | Mar 21, 2024 | Advertising, General Business
Question: I hear a lot about USP on social media. What is it and do I need to do it? Answer: A unique selling point or USP is the thing you do better than your competitors. It’s externally focused on what your competitors are doing and how you outshine them. For...
by Patrice Sorokin | Mar 14, 2024 | Branding Basics
“She used AI and it just didn’t sound like us,” she said. I was in the middle of a one-to-one networking call with a new networking buddy when she told me this. The truth is, how you sound when you talk about or write about your business is important. Just as...
by Patrice Sorokin | Feb 15, 2024 | Branding Basics, Logos & Marketing Materials
Let’s talk about the elephant in the room. A logo isn’t magic. It’s not going to make people feel warm and fuzzy about a business just by having one, nor will it make them buy anything. It might get you noticed, but that’s about the extent of it. Business owners need...
by Patrice Sorokin | Jan 25, 2024 | Advertising, General Business
Differentiation is the act of standing out from your competition. It’s a huge part of branding and marketing your business. Differentiation works because of the perceived value of your offer. The more valuable it seems to someone the more likely they are to want to...
by Patrice Sorokin | Jan 18, 2024 | Advertising, General Business
Last November after a frustrating day dealing with bureaucracy and getting shuffled from window to window only to find out I did not have the right paperwork. It came into stark relief how important customer service and clear communication are in business. Your...