Logos Blog

Logo Stories: The How and Why of Choosing One

Real business owners share stories about how and why they chose their logo. Our Graphic Designer, Patrice, shares professional takeaways to give future business owners some insight into assets and liabilities of each logo.

How To Choose a Logo for Your Business

  When starting a business, the first thing most new business owners do is to pick out their new logo. This is your visual identity for your customers. You pick out a designer, tell them about your new company and what you like and want to see in your logo. After...

Military Logos Demonstrate Branding Power

According to Merriam Webster Dictionary, a logo is “a symbol that is used to identify a company and that appears on its products.” When we think of logos we typically think of retail or service companies and don’t consider using logos for anything else. However, as an...

Shiny New Logos, Shiny New Images: Case Studies in Rebranding

(Disclaimer: I have nothing to do with any of these organizations, I'm just a freelance graphic designer who happens to like their logos and felt they worked well for this article. Much of this article is based off of my perceptions and observations of the field in...