by Patrice Sorokin | May 25, 2020 | General Business
I’m on social media a lot. I’m in several entrepreneur groups and groups for graphic designers. At least once a day I see a post like “Ladies!! Who does your graphic design? Drop the deets below” and inevitably, without fail I see a chain of comments that boil down to...
by Patrice Sorokin | Apr 1, 2020 | General Business
According to Forbes Magazine, 1.57 million Americans are part of the gig economy. With money being at the forethought for a lot of us right now, I wanted to share a few good tips about money for new freelancers and independent creatives. Tip 1: Separate Your Business...
by Patrice Sorokin | May 3, 2019 | Logos
The other day, I had a meeting with a potential client looking for a logo for her new business. She asked to see my catalog. Completely confused, I thought she meant my portfolio book of past work. Unfortunately, she meant an actual catalog of template logos for her...
by Patrice Sorokin | Oct 1, 2018 | General Business
The 1980’s were a time of excess and change. The economy in America was booming, walls (both figurative and literal) were coming down. This was the height of the “Me Generation” where individual identity and capitalism reigned supreme. MTV was new...
by Patrice Sorokin | Jul 4, 2018 | Media Kits
I’ve had a wave of calls recently asking me about brochures and their lesser-known cousin, the rack card. As a graphic designer in Orange County California, I do all kinds of brochures and I’ve started doing a lot of rack cards. Because I’ve been asked about them so...
