by Patrice Sorokin | May 3, 2019 | Uncategorized
The other day, I had a meeting with a potential client looking for a logo for her new business. She asked to see my catalog. Completely confused, I thought she meant my portfolio book of past work. Unfortunately, she meant an actual catalog of template logos for her...
by Patrice Sorokin | Oct 1, 2018 | Uncategorized
The 1980’s were a time of excess and change. The economy in America was booming, walls (both figurative and literal) were coming down. This was the height of the “Me Generation” where individual identity and capitalism reigned supreme. MTV was new...
by Patrice Sorokin | Jul 4, 2018 | Uncategorized
I’ve had a wave of calls recently asking me about brochures and their lesser-known cousin, the rack card. As a graphic designer in Orange County California, I do all kinds of brochures and I’ve started doing a lot of rack cards. Because I’ve been asked about them so...
by Patrice Sorokin | May 11, 2018 | Uncategorized
The purpose of design is to help communicate information using visuals. As a graphic designer in Orange County, I can’t think of anything that would need to communicate information better than a map or diagram. It’s one of the best ways to help get hundreds of...
by Patrice Sorokin | Apr 3, 2018 | Uncategorized
As a graphic designer in Orange County California, I work with lot of different clients in a lot of different industries. I deal with stock art, photos and text all day long and I see this same issue again and again. Clients don’t really know what’s okay to use and...
