by Patrice Sorokin | Dec 7, 2020 | General Business, Logos & Marketing Materials, Uncategorized
When it comes to starting a business the first thing everyone thinks about is getting a logo. A logo is a design that represents a business. It can use words, letters, or images to convey information about the personality and type of business to potential customers....
by Patrice Sorokin | Nov 2, 2020 | Uncategorized
Every industry has its jargon. The words specific to their profession that someone outside the industry would scratch their heads at and graphic design is no different. I covered a few of the most common ones last time. This time I thought I’d cover a few more...
by Patrice Sorokin | Sep 14, 2020 | Advertising, General Business, Logos & Marketing Materials, Uncategorized
I spend a lot of time answering questions for potential clients, active clients, and former clients. I love answering their questions. It’s always fascinating to see what people want to know. Yet, I seem to find myself answering these same 2 questions the most, and...
by Patrice Sorokin | Aug 17, 2020 | General Business, Uncategorized
Every industry has its jargon. The words specific to their profession that someone outside the industry would scratch their heads at and graphic design is no different. I do my best to avoid using industry-specific terms because I know my clients don’t know what they...
by Patrice Sorokin | Jun 22, 2020 | Advertising, General Business, Uncategorized
We talk about needing Ideal clients in your business. It’s mentioned that these are the people who want, need and will like who you are and what you’re offering them. It’s also well recognized that these folks are different for each business. The question I feel like...
by Patrice Sorokin | Mar 1, 2019 | Uncategorized
In Defense of Business Cards I have piles of business cards all over my office. I get new ones at every meeting I attend. When I hand someone my business card, I often hear “I don’t bother with business cards” which is followed by an admission that they prefer to use...
