by Patrice Sorokin | May 3, 2019 | Uncategorized
The other day, I had a meeting with a potential client looking for a logo for her new business. She asked to see my catalog. Completely confused, I thought she meant my portfolio book of past work. Unfortunately, she meant an actual catalog of template logos for her...
by Patrice Sorokin | Apr 2, 2019 | Uncategorized
Patrice’s Note: As a graphic designer in Orange County, California, I get asked all the time about best hiring practices. The truth is I don’t know that much about them so I reached out to my amazing client Tami Wiersma of Quad County, Inc who specializes...
by Patrice Sorokin | Mar 1, 2019 | Uncategorized
In Defense of Business Cards I have piles of business cards all over my office. I get new ones at every meeting I attend. When I hand someone my business card, I often hear “I don’t bother with business cards” which is followed by an admission that they prefer to use...
by Patrice Sorokin | Dec 3, 2018 | Uncategorized
Thanksgiving is over and twinkling holiday lights have started to pop up at shopping centers everywhere. With Thanksgiving over, Holiday Shopping Season has officially begun and with that the start of advertisements galore. One of the icons of the holiday advertising...
by Patrice Sorokin | Oct 1, 2018 | Uncategorized
The 1980’s were a time of excess and change. The economy in America was booming, walls (both figurative and literal) were coming down. This was the height of the “Me Generation” where individual identity and capitalism reigned supreme. MTV was new...
by Patrice Sorokin | Jul 4, 2018 | Uncategorized
I’ve had a wave of calls recently asking me about brochures and their lesser-known cousin, the rack card. As a graphic designer in Orange County California, I do all kinds of brochures and I’ve started doing a lot of rack cards. Because I’ve been asked about them so...
