by Patrice Sorokin | Mar 1, 2024 | Advertising, Branding Basics
Pivoting is powerful stuff. It’s where the magic lies and knowing when, where, and how to pivot is crucial. When we don’t change, we set ourselves up for future failure. Pivots help us correct course when like Marty McFly we end up going 88 mph in the wrong direction....
by Patrice Sorokin | Feb 15, 2024 | Branding Basics, Logos & Marketing Materials
Let’s talk about the elephant in the room. A logo isn’t magic. It’s not going to make people feel warm and fuzzy about a business just by having one, nor will it make them buy anything. It might get you noticed, but that’s about the extent of it. Business owners need...
by Patrice Sorokin | Feb 8, 2024 | Logos & Marketing Materials
The other day I was out networking when someone said to me “I tried to do my logo myself and realized it was a lot more than just sketching something cool.” I just nodded because this is not the first time, I’ve heard it. The reality is creating a logo is a lot more...
by Patrice Sorokin | Feb 7, 2024 | Logos & Marketing Materials
You would not believe how often I get asked some form of “So where does your inspiration come from for logos?” while I’m out networking and chatting with people. Since it’s been coming up so much, I thought I’d chat today about where my inspiration for designs comes...
by Patrice Sorokin | Dec 18, 2023 | Branding Basics, Logos & Marketing Materials
I was talking about rebranding the other day with a friend. The company their employer just went through the process and they told me they had no idea how involved it was. They thought it was just changing the logo and maybe a few colors. To illustrate rebranding,...