by Patrice Sorokin | Jul 11, 2024 | Branding Basics
Let’s chat about what the big brands do that small ones don’t always do. That’s put their name on everything. If you’ve noticed some big brands have each product line under different names. There’s a strategic reason for that. The reason is multifold, but the main...
by Patrice Sorokin | Jul 10, 2024 | Logos & Marketing Materials
When you are investing in your brand, you are investing in putting the strategy together, but you’re also going to need to invest in each piece of the brand. Today, let’s chat about why investing in your logo is important. A lot of business owners tend to spend a...
by Patrice Sorokin | Jun 5, 2024 | Branding Basics, General Business
Authenticity and resonance come when things feel familiar and open. We feel it when companies speak directly to us as people with value versus a potential sale. Here are a few things to remember to set up your brand to be more authentic and resonant with your...
by Patrice Sorokin | May 23, 2024 | Branding Basics
I can talk to you all day about the strategy of rebranding, but let’s discuss the emotional impact and why there’s often resistance to it. When a business rebrands and creates a new name for itself, it is cutting ties with the old name, its reputation, and its way of...
by Patrice Sorokin | May 16, 2024 | General Business, Logos & Marketing Materials
I had a cool talk with my creative friend about something called licensing. Licensing is getting permission to use something, like a font or artwork, but you have to follow certain rules. Let me explain with an example. Imagine going to different theme parks. Each...
