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What is Communication and Why it Matters for your business?

by Patrice Sorokin | Dec 6, 2021 | Advertising

It’s the root of civilized society. It is what lets people connect or disconnect from each other. It’s what is letting you read this blog today! It’s important in business too! Of course, I’m talking about Communication, but what is it exactly. Today I’m going to...

3 design must haves on mailer postcards

by Patrice Sorokin | Aug 16, 2021 | Advertising, General Business, Logos & Marketing Materials

For my clients in the USA, mailer postcards either using EDDM or through their own bulk mailing permits have been a super popular way for them to get their name and message out to potential or current customers. They are probably the number one thing I create and I...

The top 2 questions I get asked the most as a graphic design and visual marketing specialist

by Patrice Sorokin | Sep 14, 2020 | Advertising, General Business, Logos & Marketing Materials, Uncategorized

I spend a lot of time answering questions for potential clients, active clients, and former clients. I love answering their questions. It’s always fascinating to see what people want to know. Yet, I seem to find myself answering these same 2 questions the most, and...

5 Common Design Terms and What They Mean!

by Patrice Sorokin | Aug 17, 2020 | General Business, Uncategorized

Every industry has its jargon. The words specific to their profession that someone outside the industry would scratch their heads at and graphic design is no different. I do my best to avoid using industry-specific terms because I know my clients don’t know what they...
Ask The Designer: Template Logos

Ask The Designer: Template Logos

by Patrice Sorokin | May 3, 2019 | Logos & Marketing Materials

The other day, I had a meeting with a potential client looking for a logo for her new business. She asked to see my catalog. Completely confused, I thought she meant my portfolio book of past work. Unfortunately, she meant an actual catalog of template logos for her...
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