by Patrice Sorokin | Dec 18, 2023 | Branding Basics, Logos & Marketing Materials
I was talking about rebranding the other day with a friend. The company their employer just went through the process and they told me they had no idea how involved it was. They thought it was just changing the logo and maybe a few colors. To illustrate rebranding,...
by Patrice Sorokin | Dec 11, 2023 | Logos & Marketing Materials
I hesitated in posting this on social media a while back, but it’s stuff I know people think even if they won’t say it to me. Turns out, it got a pretty good response there, and since I don’t know if you’re connected to my social media or not…I thought you might want...
by Patrice Sorokin | Dec 4, 2023 | General Business, Logos & Marketing Materials
Let’s talk trends. I’ve designed a lot of logos over the years. One of the things I do to stay on top of my industry is to follow logo designs from major Fortune 500 companies. They show me what trends are waking up and which ones are tired. Here’s what I know. If...
by Patrice Sorokin | Nov 13, 2023 | Advertising, Branding Basics
According to Forbes a consistent presence on all platforms can increase revenue by 23%. Consistent here doesn’t mean doing something as part of a routine. It means repetition. Sharing the same things, in the same way, no matter where you happen to be sharing your...
by Patrice Sorokin | Nov 6, 2023 | Branding Basics
According to a recently published report by HubSpot 82% of sales reps say building relationships + connecting with people is the most important part of selling. As small business owners, we are constantly networking, connecting, and being introduced to people all...