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Clearing Up the Color Confusion

by Patrice Sorokin | Oct 24, 2022 | Branding Basics, Logos & Marketing Materials

The other day I saw this statistic from Small Business Trends that 80% of consumers think color is a big part of brand recognition. This statistic didn’t exactly alarm me as it makes sense. Today, I want to briefly discuss where some of the confusion about branding...

Finding your Ideal Client can be as easy as One-Two-Three

by Patrice Sorokin | Oct 10, 2022 | Advertising, Branding Basics

After a decade of sitting down with businesses as a brand strategy and graphic design specialist helping businesses in my native Orange County California and nationwide, I’ve made a few observations about businesses and their advertising, so let’s chat today about who...

3 reasons why graphic design matters for your business (and your bottom line)

by Patrice Sorokin | Sep 12, 2022 | Logos & Marketing Materials

Whether we want to admit it or not, we live in an age of “hurry up and go”. We all have a lot to do and not a lot of time and often money to do it all. This is especially true for business owners. Unfortunately, when it comes time to trim the budget, most businesses...

technology can help your brand – here’s how!

by Patrice Sorokin | Sep 12, 2022 | General Business

I see this a lot with businesses that are run by different generations. This technology fight between the ways of yesteryear and the ways of the future. Today I want to briefly talk about the role of technology in your business and how it can help your brand. I’ve met...

Project Spotlight: Future Music Stars

by Patrice Sorokin | Aug 8, 2022 | General Business, Logos & Marketing Materials

I love working with my clients to create an amazing logo or even full brand visuals for them. The process differs a little for each customer based on what I’m doing for them and their goals. Today I’ll be sharing how I created the logo for Future Music Stars. They...
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