Media Kits Blog
Understanding Fonts in Graphic Design
Fonts are the main tools to convey your message from the sender (you) to the receiver (your clients). Part of what graphic design is supposed to accomplish is to make this message look attractive so your customers will actually engage with your brand and read your...
Product Highlight: Brochures and Rack Cards
I’ve had a wave of calls recently asking me about brochures and their lesser-known cousin, the rack card. As a graphic designer in Orange County California, I do all kinds of brochures and I’ve started doing a lot of rack cards. Because I’ve been asked about them so...
Sports and Branding: What Sports Teams Can Teach Us about Branding!
A week ago, we had the Super Bowl; the final championship game for American Football. I admit, I don’t know a thing about American Football or European Football for that matter. I watch for the Super Bowl every year to be with my family and friends. Now, I’m a graphic...
At the Movies-Movie Posters and Graphic Design
One of my absolute favorite things to do when I have free time is to watch movies.. I like all kinds of movies, but long before the movies are released in the theater the marketing posters arrive! Now –my- fun begins because as a graphic designer in Orange County, CA...
Fonts & Typefaces & Letters, Oh My!
You’ve been staring at them since you first learned your alphabet. Letters! These little guys carry a big responsibility in your design. They are the main tools to convey your message from the sender (you) to the receiver (your clients). Part of what graphic design...
You’re Invited: 3 Basic Things to Start Creating a Great Invitation!
The two most popular days for couples to get engaged are Christmas and Valentine’s Day. This means that shortly after these two dates, the newly engaged brides are out in the marketplace looking for the perfect venue and the best dress. As a graphic designer, I’m more...
Label It: 4 Tips for Creating an Effective Product Label
Labels are everywhere in most people’s daily life. They are affixed to the food packages you buy, the health and beauty products you use, and the other trappings of life in the 21st century. A label’s job is to provide information about the product it contains....
All About Brochures
Brochures are great marketing tools, but what exactly defines a brochure. Here are some facts and common usages for brochures. Which type of brochure and which design work best for your business? Read on to find out! What is a Brochure A Brochure is a type of...
Marketing…it’s Relational?: All about Relationship Marketing
It’s been all over the “blogosphere”. There are numerous articles about the benefits and drawbacks of it. Relationship Marketing is another way to market to your clients besides traditional sales vehicles such as cold calls and sales pitch presentations, but what is...