Media Kits Blog

Are Letterhead and Stationery Still Relevant?

In a fully digital world, you might wonder if letterhead and stationery are still relevant. The short answer is yes, it is. The reason being that for as long as we have a postal service shuttling printed letters back and forth, there will be things mailed from...

Why A Good Customer Experience Helps Strengthen Your Brand

Why A Good Customer Experience Helps Strengthen Your Brand Branding is all about expressing a company’s reputation. One of the ways to really create a good name for yourself is to have a good customer experience. I’m not just talking about good customer service...

The History of Christmas Advertising

History of Holiday Advertising The holiday season is here, so I thought I’d do something a little fun and a little nerdy. I love learning the origins of things and this holiday season, I felt like it would be fun to share some interesting info about the history of...

Why Market Positioning Matters in Graphic Design

One of graphic design’s best friends is marketing. The two disciplines work together towards the same goals – getting businesses noticed so they can get more sales and thrive. Market Positioning, sometimes shortened down simply to “positioning or position” is a tenet...

3 Popular Types of Logos

When it comes to starting a business the first thing everyone thinks about is getting a logo. A logo is a design that represents a business. It can use words, letters, or images to convey information about the personality and type of business to potential customers....

Goal Creation Tips for the Newbie Goal Setter

With the end of the year coming up, I started doing what I do every November, I started working on my goals for the next year.  It was a great tip I got years ago, from a mentor I had. What I didn’t know at the time was that less than 20% of people create goals. An...

Why Not All Graphic Design is the Same

“What do you mean you don’t create websites, you’re a designer right? Don't you all do the same thing?”  I hear this all the time when I have to explain to someone that I don't create websites but exclusively focus on creating marketing materials. What a lot of people...

5 More Common Graphic Design Terms and What they Mean!

Every industry has its jargon. The words specific to their profession that someone outside the industry would scratch their heads at and graphic design is no different. I covered a few of the most common ones last time.  This time I thought I'd cover a few more people...

“The Supposed To Life”: Why Strategy Matters

I love writing about design and business, but sometimes I want a break from it to talk about other things. This article is half mindset work and half practical advice and relates to life just as much as it does your business. The number one thing that I hear from...

3 reasons people are loyal to brands

When it comes to the products & services that fill our daily lives, we all have our favorites and our reasons for our loyalty to certain brands. If you feel like this loyalty to a brand makes you a little odd or set in your ways, it doesn't. Overall, around 8 out...

Ask the Designer: Common Questions about Stock Art and Stock Media

I spend a lot of time discussing art and media with my clients. A topic of conversation that usually comes up is stock art and stock media. Stock photography alone makes an appearance in half of all ads with 9 out of 10 digital marketers using stock photos in their...

5 ways to boost the visibility of a business

Visibility. It’s a word thrown around on the internet a lot these days. What it means for business owners is advertising and putting your business out in front of potential customers. Businesses need visibility to grow - especially if you're in a fairly saturated...

5 Common Design Terms and What They Mean!

Every industry has its jargon. The words specific to their profession that someone outside the industry would scratch their heads at and graphic design is no different. I do my best to avoid using industry-specific terms because I know my clients don’t know what they...

5 Things That Set A Business Up For Success

Everyone wants a piece of the American Dream and for many, that means starting a business and being their own boss! Unfortunately, the statistics for new businesses aren’t very optimistic as 80% of all businesses fail.  In order for your company to be part of that 20%...