Media Kits Blog

Understanding the Key Differences Between Branding and Marketing

When I talk about building a brand, I’m not talking about marketing. They are different sides of the same coin. When I talk about a brand, I’m talking about a reputation, one that is created by six different pillars including your audience, messaging, promise, and...

Why Events Need Branding

If you follow my social media, you’ve heard me say that events need and can use brand strategy too. Today, we're discussing why you need to brand an event and if you can use the same branding as the business hosting or sponsoring it. There are two types of events:...

The Secrets to Crafting an Authentic Resonant Brand

Authenticity and resonance come when things feel familiar and open. We feel it when companies speak directly to us as people with value versus a potential sale. Here are a few things to remember to set up your brand to be more authentic and resonant with your...

Emotional Hurdles of Rebranding

I can talk to you all day about the strategy of rebranding, but let’s discuss the emotional impact and why there’s often resistance to it. When a business rebrands and creates a new name for itself, it is cutting ties with the old name, its reputation, and its way of...

Understanding Licensing Basics

I had a cool talk with my creative friend about something called licensing. Licensing is getting permission to use something, like a font or artwork, but you have to follow certain rules. Let me explain with an example. Imagine going to different theme parks. Each...

Embracing Analog in a Digital World

I was talking to a fellow business owner the other day who is newer to running their own business. While we were talking, they told me “I am so not good at technology, but that’s the only way to grow my business…so I’m trying to learn” I’ve heard this from other...

Logo Myths Exposed!

There’s so much conflicting advice on the internet and a lot of myths about logos. Today, let’s have a brief chat about the purpose of a logo as I debunk three common myths about logo design. The biggest myth about logos is that they are your brand, which is untrue....

Here’s What Collectibles Teaches Us About Branding

I was talking to someone the other day about the plush bean bag toy collecting frenzy of the 1990s. During this time a certain brand of animal-shaped plush bean bag toys were collected for their value. People kept them in pristine condition in plastic boxes and...

What is USP and do I need to do it?

Question: I hear a lot about USP on social media. What is it and do I need to do it? Answer:  A unique selling point or USP is the thing you do better than your competitors. It’s externally focused on what your competitors are doing and how you outshine them. For...

Don’t Let Your Brand’s Voice Get Lost in Translation

“She used AI and it just didn’t sound like us,” she said. I was in the middle of a one-to-one networking call with a new networking buddy when she told me this. The truth is, how you sound when you talk about or write about your business is important. Just as...

Unveiling the Reasons Why Companies Rebrand

A rebrand is when a company changes its position in the marketplace. In simple terms, a business wants to talk to different and new people and they made some very big changes to their business to be able to do this.  Some people and even professionals will talk about...

The Power of Pivoting in Business

Pivoting is powerful stuff. It’s where the magic lies and knowing when, where, and how to pivot is crucial. When we don’t change, we set ourselves up for future failure. Pivots help us correct course when like Marty McFly we end up going 88 mph in the wrong direction....

Elevate Your Brand with Storytelling Mastery

People love stories. We are hardwired to love them as scientists believe they release feel-good chemicals such as dopamine in the brain. Stories are a great way to educate and sell to your audience while connecting with them on a human level. These stories are great...

Your Business Needs More Than Just a Visual Identity

Let’s talk about the elephant in the room. A logo isn’t magic. It’s not going to make people feel warm and fuzzy about a business just by having one, nor will it make them buy anything. It might get you noticed, but that’s about the extent of it. Business owners need...

More Than A Sketch: The Truth About Logo Design

The other day I was out networking when someone said to me “I tried to do my logo myself and realized it was a lot more than just sketching something cool.”  I just nodded because this is not the first time, I’ve heard it. The reality is creating a logo is a lot more...

Revealing the Secrets Behind My Logo Design Inspiration

You would not believe how often I get asked some form of “So where does your inspiration come from for logos?” while I’m out networking and chatting with people. Since it’s been coming up so much, I thought I’d chat today about where my inspiration for designs comes...

Mastering Differentiation in Business

Differentiation is the act of standing out from your competition. It’s a huge part of branding and marketing your business. Differentiation works because of the perceived value of your offer. The more valuable it seems to someone the more likely they are to want to...

The Power of Clear Communication in Building Your Business Brand

Last November after a frustrating day dealing with bureaucracy and getting shuffled from window to window only to find out I did not have the right paperwork. It came into stark relief how important customer service and clear communication are in business. Your...