Media Kits Blog

The Importance of Communications and Sales in Design

If you’ve been around me for any length of time, you’ll have heard me tell you graphic design is not pretty pictures and it’s about communications and sales. Today, I’d like to dive deeper into that a little bit and chat about why it’s a communications and sales tool....

3 Things to think about before you design a label or tag

Labels and Tags are something I create for clients sometimes. They’re actually a subset of packaging design, which is a specialty. I don’t really create packages, although I do know how to create them. Ultimately, I fell in love with label and tag design in college...

Why Branding Matters

It’s a big thing and something that is easier to lose than it is to gain or change. I’m of course talking about branding and it really matters, here’s why. Branding is the reputation of a business. Now what defines a good reputation is up to the industry and what type...

Why Mindset is Science and How it Helps You Succeed!

Mindset, Alignment. These are some of the hot new buzz words everyone seems to be talking about! Everyone seems to have an opinion on this, some buy into it fully and trust their spirits and angels and such to lead and guide them. Others think it’s a load of horse...

What is a CTA? and Why every marketing design need one?

CTA can stand for a lot of things! It can mean Call to Arms, Computer Tomography Angiography, and even Cumulative Translation Adjustment. However, in the marketing and design worlds CTA stands for Call to Action. A Call to Action is exactly like it sounds a statement...

To Template or Not to Template…That is the question!

They’ve been around for a long time now and while I haven’t always been enthusiastic about them, but they’ve grown on me…a little bit. I’m talking about templated designs of course! The more formal definition for a template is a document with a predetermined format...

Asking for Success: 3 ways to ask for client reviews or testimonials

Reviews! Testimonials! Feedback! No matter what you call them they really matter for your business as it is estimated that sales rise by over 50% when a business has around 10 current reviews. One of the hardest things to do for a lot of business owners is to find a...

Work from Home Productivity Tips

I’ve been a solo entrepreneur working from home for a long time now. I adore working from home, but it’s easy to get distracted. Through some trial and error, I have discovered a few easy tips to keep myself on track and working when I’d much rather skip out and read...

3 design must haves on mailer postcards

For my clients in the USA, mailer postcards either using EDDM or through their own bulk mailing permits have been a super popular way for them to get their name and message out to potential or current customers. They are probably the number one thing I create and I...

One of the Easiest Ways to Be More Productive in Business

Running a business on top of all of your other responsibilities can be a big challenge.  There are a ton of different ways to get things done quickly, but one of my favorite ways to get things done is batching content! For the uninitiated content is the word used to...

4 Things to Remember When Creating Social Media Graphics

People love pictures and it is well known at this point that people will stop scrolling on social media when they see interesting pictures and visuals. If you’re making your own social media graphics, here’s a few things you need to know to make them great! Keep them...

4 Myths of Menu Design – Busted!

One of the things I design quite regularly is menus. They’re a great tool for businesses to share information on their offerings. Today, I wanted to share, and bust, a few of the myths surrounding them. Myth: Menus are only for Restaurants False, while restaurants are...

Marketing Through the Mail: Basics about Postcards and EDDM

One of the main things I design all of the time is postcards. I always ask clients if they’re planning to mail them or not. The reasons why are many, but one of them is because I have to create a postcard for EDDM and mailing differently than a non-mailed one and I...