Media Kits Blog
The Importance of Communications and Sales in Design
If you’ve been around me for any length of time, you’ll have heard me tell you graphic design is not pretty pictures and it’s about communications and sales. Today, I’d like to dive deeper into that a little bit and chat about why it’s a communications and sales tool....
3 Things to think about before you design a label or tag
Labels and Tags are something I create for clients sometimes. They’re actually a subset of packaging design, which is a specialty. I don’t really create packages, although I do know how to create them. Ultimately, I fell in love with label and tag design in college...
Why Branding Matters
It’s a big thing and something that is easier to lose than it is to gain or change. I’m of course talking about branding and it really matters, here’s why. Branding is the reputation of a business. Now what defines a good reputation is up to the industry and what type...
Why Mindset is Science and How it Helps You Succeed!
Mindset, Alignment. These are some of the hot new buzz words everyone seems to be talking about! Everyone seems to have an opinion on this, some buy into it fully and trust their spirits and angels and such to lead and guide them. Others think it’s a load of horse...
What is a CTA? and Why every marketing design need one?
CTA can stand for a lot of things! It can mean Call to Arms, Computer Tomography Angiography, and even Cumulative Translation Adjustment. However, in the marketing and design worlds CTA stands for Call to Action. A Call to Action is exactly like it sounds a statement...
To Template or Not to Template…That is the question!
They’ve been around for a long time now and while I haven’t always been enthusiastic about them, but they’ve grown on me…a little bit. I’m talking about templated designs of course! The more formal definition for a template is a document with a predetermined format...
Asking for Success: 3 ways to ask for client reviews or testimonials
Reviews! Testimonials! Feedback! No matter what you call them they really matter for your business as it is estimated that sales rise by over 50% when a business has around 10 current reviews. One of the hardest things to do for a lot of business owners is to find a...
Work from Home Productivity Tips
I’ve been a solo entrepreneur working from home for a long time now. I adore working from home, but it’s easy to get distracted. Through some trial and error, I have discovered a few easy tips to keep myself on track and working when I’d much rather skip out and read...
3 design must haves on mailer postcards
For my clients in the USA, mailer postcards either using EDDM or through their own bulk mailing permits have been a super popular way for them to get their name and message out to potential or current customers. They are probably the number one thing I create and I...
One of the Easiest Ways to Be More Productive in Business
Running a business on top of all of your other responsibilities can be a big challenge. There are a ton of different ways to get things done quickly, but one of my favorite ways to get things done is batching content! For the uninitiated content is the word used to...
Why Consistency Matters in Visual Branding
Consistency. The art of doing the same thing in the same way again and again. You might have heard it is super important for businesses to be consistent in doing things. The same goes for their marketing graphics or content visuals, which at first glance might sound a...
What’s the Difference between Branding and Visual Refresh?
There are two terms that I’m hearing a lot of on social media which are Branding and Visual Refresh. Sometimes the poster explains the difference, but mostly I see the two terms used interchangeably, which in my opinion isn’t correct. There is actually a difference....
4 Things to Remember When Creating Social Media Graphics
People love pictures and it is well known at this point that people will stop scrolling on social media when they see interesting pictures and visuals. If you’re making your own social media graphics, here’s a few things you need to know to make them great! Keep them...
4 Myths of Menu Design – Busted!
One of the things I design quite regularly is menus. They’re a great tool for businesses to share information on their offerings. Today, I wanted to share, and bust, a few of the myths surrounding them. Myth: Menus are only for Restaurants False, while restaurants are...
The Secret Cost of DIY
I was on the phone with someone the other day chatting and we were talking about the concept of being a chronic do-it-yourselfer. During that discussion, I realized that all DIY has a hidden cost associated with it and I thought it was interesting and wanted to share....
Marketing Through the Mail: Basics about Postcards and EDDM
One of the main things I design all of the time is postcards. I always ask clients if they’re planning to mail them or not. The reasons why are many, but one of them is because I have to create a postcard for EDDM and mailing differently than a non-mailed one and I...
What to Discuss When Hiring a Graphic Designer
“How do I hire a graphic designer? What do I say?” I get asked this a lot especially as I network in my hometown and on the Internet. I figured since this question is so popular, I’d answer here for all of you too! Before you hire a graphic designer determine what...
How Planning Helps Your Business Grow
There’s no magic bullet to creating a successful business, but I feel like I’ve discovered the next best thing. When done strategically, it can save time, money and supercharge your business towards its goals. I’m talking about planning. It might seem boring to do and...
Understanding Design: Common Brochure Styles
I design a lot of brochures. They’re a great marketing tool to have in your toolkit. Unfortunately, I think they’re a little misunderstood. People generally don’t know how many types of brochures there are available. That’s why I want to discuss them today! When I say...
What is Branding?
It’s a hot buzzword lately…Branding. Everyone is talking about it and how it can help grow your business, successfully help it pivot and transform how your audience connects with you. The question that remains is what exactly is it? I’m a bit of a “word nerd” I love...