Media Kits Blog

Elevate Your Brand with Storytelling Mastery

People love stories. We are hardwired to love them as scientists believe they release feel-good chemicals such as dopamine in the brain. Stories are a great way to educate and sell to your audience while connecting with them on a human level. These stories are great...

Your Business Needs More Than Just a Visual Identity

Let’s talk about the elephant in the room. A logo isn’t magic. It’s not going to make people feel warm and fuzzy about a business just by having one, nor will it make them buy anything. It might get you noticed, but that’s about the extent of it. Business owners need...

More Than A Sketch: The Truth About Logo Design

The other day I was out networking when someone said to me “I tried to do my logo myself and realized it was a lot more than just sketching something cool.”  I just nodded because this is not the first time, I’ve heard it. The reality is creating a logo is a lot more...

Revealing the Secrets Behind My Logo Design Inspiration

You would not believe how often I get asked some form of “So where does your inspiration come from for logos?” while I’m out networking and chatting with people. Since it’s been coming up so much, I thought I’d chat today about where my inspiration for designs comes...

Mastering Differentiation in Business

Differentiation is the act of standing out from your competition. It’s a huge part of branding and marketing your business. Differentiation works because of the perceived value of your offer. The more valuable it seems to someone the more likely they are to want to...

The Power of Clear Communication in Building Your Business Brand

Last November after a frustrating day dealing with bureaucracy and getting shuffled from window to window only to find out I did not have the right paperwork. It came into stark relief how important customer service and clear communication are in business. Your...

Unveiling the Secrets of Rebranding!

I was talking about rebranding the other day with a friend. The company their employer just went through the process and they told me they had no idea how involved it was. They thought it was just changing the logo and maybe a few colors. To illustrate rebranding,...

Unlocking the Power of Logos: A Designer’s Perspective!

I hesitated in posting this on social media a while back, but it’s stuff I know people think even if they won’t say it to me. Turns out, it got a pretty good response there, and since I don’t know if you’re connected to my social media or not…I thought you might want...

Decoding Logo Trends: Crafting a Lasting Business Image

Let’s talk trends. I’ve designed a lot of logos over the years. One of the things I do to stay on top of my industry is to follow logo designs from major Fortune 500 companies. They show me what trends are waking up and which ones are tired. Here’s what I know. If...

The Power of Collaboration for Small Business Success

I love reading Forbes, and when they announced that around 80% of all small businesses in the USA are run by a single person with no employees. My first reaction was, Holy Smokes that’s a lot of people running businesses! I find this interesting though because it...

Harmony in Branding: The Power of Consistency Across Platforms

According to Forbes a consistent presence on all platforms can increase revenue by 23%. Consistent here doesn’t mean doing something as part of a routine. It means repetition. Sharing the same things, in the same way, no matter where you happen to be sharing your...

Being Different Matters: Stick Out Like a Bear Driving A Car

What makes your business stick out like a bear driving a car? I mean if you saw a bear driving a car you’d stop and look…right.  If only to say “holy hamburger! there’s a bear driving a car!” Well, good brands have something, called a unique selling proposition or...

The Hidden Power of Brand Positioning in Marketing and Branding

­One of the most insightful and frustrating things I’ve ever heard in my professional career came from my most recent brand strategy teacher. In trying to explain how we were to do things for the class, the teacher told us “The problem isn’t the problem. The problem...

Refresh vs. Rebrand: Unlocking the True Essence of Branding!

a visual refresh is what most companies seem to do when they say they are branding or rebranding. The structure of the business stays the same, and the audience stays the same, but the external visuals such as brochures, websites, logos, uniforms, and storefronts...

Stay Ahead in Business: Embrace the Power of Competitive Analysis!

I was out for a drive the other day and came to a fascinating realization that driving is kind of like business. You see, when driving people typically watch the entire road. This is the same for business. Good brands monitor not only what they’re doing but what the...