Media Kits Blog
3 reasons why graphic design matters for your business (and your bottom line)
Whether we want to admit it or not, we live in an age of “hurry up and go”. We all have a lot to do and not a lot of time and often money to do it all. This is especially true for business owners. Unfortunately, when it comes time to trim the budget, most businesses...
technology can help your brand – here’s how!
I see this a lot with businesses that are run by different generations. This technology fight between the ways of yesteryear and the ways of the future. Today I want to briefly talk about the role of technology in your business and how it can help your brand. I’ve met...
printing and design terms to help you sound like a pro
Every industry has jargon. Jargon is specific words used among members of a certain industry that are hard for others outside that industry to understand. Today I’ll share three terms that will help you communicate better with printers. Substrate: The material you are...
why branding, marketing and pr matter
A common misconception that I hear a lot is that public relations (PR), marketing, and branding are all the same thing and that there’s no point in investing in all of them. While there might be some overlap here and there, these are three totally different...
Project Spotlight: Future Music Stars
I love working with my clients to create an amazing logo or even full brand visuals for them. The process differs a little for each customer based on what I’m doing for them and their goals. Today I’ll be sharing how I created the logo for Future Music Stars. They...
Should You Have Niche for Your Business?
Niches have become a pretty hot topic in the online space lately. Some are very into having very specific Niches to whom you sell your offer. Others think they’re a waste of time and no one shouldn’t bother with them. Even the way the word is pronounced is up for...
3 more design myths — broken!
I’ve written about design myths in the past, but like any industry, there are always more myths to uncover! Here are three more really common ones for us to examine. Myth: budgets don’t matter Fact: yes, they do. Budgets matter a lot. They matter for two reasons you...
Are you listening or are you hearing your clients?
I read a lot of blogs and articles that always tell you to talk to your clients. Really talk to them and find out what they want. I’ve encouraged you to do that too, but I forgot to mention a crucial piece of that – listening. Today I want to talk about what it means...
types of marketing to consider if you’re rebranding
When it comes to marketing a business there are a lot of ways to do that. If you asked a professional marketer, they would mention a few top ways including SEO, SMM, and traditional methods. The big question, especially for newer businesses or ones that are...
the popular marketing technique that boosts authenticity and grows businesses
The world has changed a lot in the last few years and people are craving connection now more than ever. The era of the traditional sales vehicles such as cold calls and sales pitch presentations is slowly fading into the background in favor of a different way to...
how do you know its time to rebrand?
Having a good brand is essential for today’s marketplace. With so many voices, you need to have a really good idea of who you are and what you’re offering. After a while, our brands can feel a little old and we might think about rebranding First off, rebranding is...
The Top 5 Font Personalities and Why They Matter for your Business
I’ve shared a lot about fonts over the years. Everything from how we got the name (it’s French) to how to choose them, but there’s one thing I’ve rarely talked about and that’s how fonts affect your business and your visual branding. It’s true. Every font has its own...
The “Math-y Stuff” that Will Grow Your Business
Numbers. Data. Metrics. Analytics. Whatever you want to call them, they matter. I know it seems maybe a little odd for a person in a creative field like graphic design to talk about them, but I have to talk about them – that’s how much they matter. Let’s chat about...
Why Research Helps your Business Sell More
A big part of my process is research. What research I do changes with each type of project, but regardless I’m always doing some. In all my years of helping businesses with their graphics, and oftentimes giving them communications or marketing tips, I’ve learned that...
Why taking action in your business matters
There are a lot of phrases meant to inspire action. I’m part of the generation that grew up in the USA in the 1990s. During this era, a specific sportswear brand's slogan was the inspirational catchphrase of the day. My personal favorite is one from my family that I...
How to Choose Fonts – Simple and Easy!
If you ever have had to choose fonts for your business then you know how stressful that can be. This is especially true if you’re brand visuals are weak, confusing or you’re just creating them. If that’s you, then I have a solution for you that should help you...
Why Client Avatars Make Your Business Better
There are a lot of ways to set up your brand. One of the popular ways is with customer archetypes or customer avatars. I’ve discovered that a lot of my clients don’t know what they are or how they actually work. Today, let’s chat about what a customer avatar is and...
Why Corporate Events Also Need a Brand Strategy
When it comes to starting a business, everyone thinks about the things they’ll need like a good brand strategy, a logo, business cards, and other supporting materials. They don’t think about this for a corporate event. With corporate events slowly coming back I wanted...
3 Basic Things a Business Should Do Before a Business Crisis Happens
I’ve seen a lot of people online chatting about branding and marketing lately, but they seem to only talk about how to set it up and what it is. They never seem to chat about how a crisis affects a brand. Before any crisis situation even happens, there are a few...
Guest Post: Healthy Eating Tips for Busy Entrepreneurs
Alright, I have a guest post for you! One of my very smart friends, Cindy Sanchez, is here to share some tips with us! Cindy is a breast cancer survivor who wanted to live a healthier and more non-toxic life which is why she became an independent consultant with...