by Patrice Sorokin | Oct 9, 2023 | Advertising, Branding Basics
One of the most insightful and frustrating things I’ve ever heard in my professional career came from my most recent brand strategy teacher. In trying to explain how we were to do things for the class, the teacher told us “The problem isn’t the problem. The problem...
by Patrice Sorokin | Oct 2, 2023 | Branding Basics, General Business
A couple of months ago I was reading articles on public relations & advertising while sitting in a cafe and came to a couple of startling realizations. Some of our favorite companies don’t have a competitive advantage outside their name. Meaning that the only...
by Patrice Sorokin | Sep 4, 2023 | Branding Basics, General Business
This is a business tip I shared a couple of years ago, but today I want to chat – briefly about a customer journey! Part of how you build your reputation is through the customer’s experience. Now we all know or at least, I hope we do, that customer service...
by Patrice Sorokin | Dec 5, 2022 | Branding Basics
I saw this statistic from Venngage the other day that said, “When buying a product, 93% of buyers focus on brand color” It got me thinking about why this is. Let’s explore brand colors! Part of the reason humans focus on color so much is that it’s easy to...
by Patrice Sorokin | Oct 24, 2022 | Branding Basics, Logos & Marketing Materials
The other day I saw this statistic from Small Business Trends that 80% of consumers think color is a big part of brand recognition. This statistic didn’t exactly alarm me as it makes sense. Today, I want to briefly discuss where some of the confusion about branding...
by Patrice Sorokin | Oct 10, 2022 | Advertising, Branding Basics
After a decade of sitting down with businesses as a brand strategy and graphic design specialist helping businesses in my native Orange County California and nationwide, I’ve made a few observations about businesses and their advertising, so let’s chat today about who...
