by Patrice Sorokin | May 16, 2022 | Branding Basics, Logos & Marketing Materials
I’ve shared a lot about fonts over the years. Everything from how we got the name (it’s French) to how to choose them, but there’s one thing I’ve rarely talked about and that’s how fonts affect your business and your visual branding. It’s true. Every font has its own...
by Patrice Sorokin | Apr 4, 2022 | Branding Basics
There are a lot of ways to set up your brand. One of the popular ways is with customer archetypes or customer avatars. I’ve discovered that a lot of my clients don’t know what they are or how they actually work. Today, let’s chat about what a customer avatar is and...
by Patrice Sorokin | Mar 28, 2022 | Branding Basics
When it comes to starting a business, everyone thinks about the things they’ll need like a good brand strategy, a logo, business cards, and other supporting materials. They don’t think about this for a corporate event. With corporate events slowly coming back I wanted...
by Patrice Sorokin | Feb 14, 2022 | Branding Basics
Authentic. It’s thrown around a lot along with its sibling Authenticity. These are things every business and surely every brand aspire to become. Today let’s explore these terms and why they matter if you’re branding your business. According to our good friend the...
by Patrice Sorokin | Jan 10, 2022 | Branding Basics, Logos & Marketing Materials
If you’ve been around me for even a short matter of time, you’ve heard me mention that color is a powerful tool in creating your brand visuals. What colors you choose have a bearing on how your customers perceive your business. This psychological response to color is...
by Patrice Sorokin | Nov 15, 2021 | Branding Basics
When we talk about branding, we are talking about your business’s reputation. Your reputation is built from the sum total of everything your business does, what it shares with the public, and how it looks. All of these things create a perception of who the...
