by Patrice Sorokin | Jan 11, 2024 | Advertising, Branding Basics
Let’s chat about branding mistakes, but before we do I want to reframe the concept of a mistake. A lot of us learned mistakes will get you in trouble and cause a punishment and they’re thought of very negatively because of that. I recognize that no one wants to make...
by Patrice Sorokin | Dec 18, 2023 | Branding Basics, Logos & Marketing Materials
I was talking about rebranding the other day with a friend. The company their employer just went through the process and they told me they had no idea how involved it was. They thought it was just changing the logo and maybe a few colors. To illustrate rebranding,...
by Patrice Sorokin | Nov 13, 2023 | Advertising, Branding Basics
According to Forbes a consistent presence on all platforms can increase revenue by 23%. Consistent here doesn’t mean doing something as part of a routine. It means repetition. Sharing the same things, in the same way, no matter where you happen to be sharing your...
by Patrice Sorokin | Nov 6, 2023 | Branding Basics
According to a recently published report by HubSpot 82% of sales reps say building relationships + connecting with people is the most important part of selling. As small business owners, we are constantly networking, connecting, and being introduced to people all...
by Patrice Sorokin | Oct 9, 2023 | Advertising, Branding Basics
One of the most insightful and frustrating things I’ve ever heard in my professional career came from my most recent brand strategy teacher. In trying to explain how we were to do things for the class, the teacher told us “The problem isn’t the problem. The problem...
by Patrice Sorokin | Oct 2, 2023 | Branding Basics, General Business
A couple of months ago I was reading articles on public relations & advertising while sitting in a cafe and came to a couple of startling realizations. Some of our favorite companies don’t have a competitive advantage outside their name. Meaning that the only...