Business Card Blog
The Power of Collaboration for Small Business Success
I love reading Forbes, and when they announced that around 80% of all small businesses in the USA are run by a single person with no employees. My first reaction was, Holy Smokes that’s a lot of people running businesses! I find this interesting though because it...
Harmony in Branding: The Power of Consistency Across Platforms
According to Forbes a consistent presence on all platforms can increase revenue by 23%. Consistent here doesn’t mean doing something as part of a routine. It means repetition. Sharing the same things, in the same way, no matter where you happen to be sharing your...
The Power of Brand Tone: Building Strong Connections in Small Business Sales
According to a recently published report by HubSpot 82% of sales reps say building relationships + connecting with people is the most important part of selling. As small business owners, we are constantly networking, connecting, and being introduced to people all...
Being Different Matters: Stick Out Like a Bear Driving A Car
What makes your business stick out like a bear driving a car? I mean if you saw a bear driving a car you’d stop and look…right. If only to say “holy hamburger! there’s a bear driving a car!” Well, good brands have something, called a unique selling proposition or...
The Hidden Power of Brand Positioning in Marketing and Branding
One of the most insightful and frustrating things I’ve ever heard in my professional career came from my most recent brand strategy teacher. In trying to explain how we were to do things for the class, the teacher told us “The problem isn’t the problem. The problem...
Unlocking the Secrets to Building a Remarkable Brand: Four Essential Components and Ongoing Maintenance
A couple of months ago I was reading articles on public relations & advertising while sitting in a cafe and came to a couple of startling realizations. Some of our favorite companies don’t have a competitive advantage outside their name. Meaning that the only...
Refresh vs. Rebrand: Unlocking the True Essence of Branding!
a visual refresh is what most companies seem to do when they say they are branding or rebranding. The structure of the business stays the same, and the audience stays the same, but the external visuals such as brochures, websites, logos, uniforms, and storefronts...
Stay Ahead in Business: Embrace the Power of Competitive Analysis!
I was out for a drive the other day and came to a fascinating realization that driving is kind of like business. You see, when driving people typically watch the entire road. This is the same for business. Good brands monitor not only what they’re doing but what the...
Unlock Success: Master the Art of Crafting an Irresistible Customer Journey!
This is a business tip I shared a couple of years ago, but today I want to chat - briefly about a customer journey! Part of how you build your reputation is through the customer's experience. Now we all know or at least, I hope we do, that customer service matters,...
Yes! Your Brand Colors Matter!
I saw this statistic from Venngage the other day that said, “When buying a product, 93% of buyers focus on brand color” It got me thinking about why this is. Let's explore brand colors! Part of the reason humans focus on color so much is that it’s easy to remember!...
Does Content Really Matter?
I love trivia and interesting bits of information. One of these comes from the Content Marketing Institute. They claim that articles that are shorter than 3,000 words actually are rated third among business-to-business content materials that create the best results in...
Should You Reuse Old Content?
I saw a statistic from HubSpot the other day, it said that 51% of companies believe updating old content has proven the most efficient tactic they have implemented. Now when they say "content" what they are referring to most of the time is written text. This can be...
Clearing Up the Color Confusion
The other day I saw this statistic from Small Business Trends that 80% of consumers think color is a big part of brand recognition. This statistic didn’t exactly alarm me as it makes sense. Today, I want to briefly discuss where some of the confusion about branding...
Finding your Ideal Client can be as easy as One-Two-Three
After a decade of sitting down with businesses as a brand strategy and graphic design specialist helping businesses in my native Orange County California and nationwide, I’ve made a few observations about businesses and their advertising, so let’s chat today about who...
3 reasons why graphic design matters for your business (and your bottom line)
Whether we want to admit it or not, we live in an age of “hurry up and go”. We all have a lot to do and not a lot of time and often money to do it all. This is especially true for business owners. Unfortunately, when it comes time to trim the budget, most businesses...
technology can help your brand – here’s how!
I see this a lot with businesses that are run by different generations. This technology fight between the ways of yesteryear and the ways of the future. Today I want to briefly talk about the role of technology in your business and how it can help your brand. I’ve met...
printing and design terms to help you sound like a pro
Every industry has jargon. Jargon is specific words used among members of a certain industry that are hard for others outside that industry to understand. Today I’ll share three terms that will help you communicate better with printers. Substrate: The material you are...
why branding, marketing and pr matter
A common misconception that I hear a lot is that public relations (PR), marketing, and branding are all the same thing and that there’s no point in investing in all of them. While there might be some overlap here and there, these are three totally different...
Project Spotlight: Future Music Stars
I love working with my clients to create an amazing logo or even full brand visuals for them. The process differs a little for each customer based on what I’m doing for them and their goals. Today I’ll be sharing how I created the logo for Future Music Stars. They...
Should You Have Niche for Your Business?
Niches have become a pretty hot topic in the online space lately. Some are very into having very specific Niches to whom you sell your offer. Others think they’re a waste of time and no one shouldn’t bother with them. Even the way the word is pronounced is up for...