Business Card Blog

Why Market Research is Important for Creating Good Designs

When I ask a client “Tell me about your audience?” they sometimes don’t know anything about them. One of the ways to learn more about your audience – your ideal clients – is to do market research. Today I’m going to answer a few of the most common questions I get when...

How to Write a Good Tagline to Help Your Business get Remembered!

A tagline is a great tool to help people remember your business. These are short phrases that help share your business's reputation and personality. Most of us can recite the catchiest ones and they stick with us long after the business is gone. If you’ve been reading...

What is Marketing Collateral

Marketing Collateral is a term that those of us in the sales, marketing, and design industries sometimes use. I have a tendency to use it often. I realize though that a lot of people are not familiar with that term so I thought I’d discuss it today In sales and...

Speak Design: 5 design terms you should know!

Want to sound like a pro when talking design with your professional designer or your team? Here are a few design terms that will help you out! Resolution: This is a unit of measure that determines quality in a design. Higher resolution means higher quality. A...

Why Designs Need Good Copy

Every design’s best friend is copy. Copy or text refers to the written message in the design. The design layout and text work together. Graphic design has a job to do. Its job is to catch attention and communicate with your audience. Here’s the thing though – design...

Why Storytelling Can Help You Grow Your Business

People love stories. We love to hear what happens to others and generally, we empathize with these characters. That’s why people get so invested in characters from television shows and in books. Storytelling is one of the things that make us humans.  It also is a...

Are Letterhead and Stationery Still Relevant?

In a fully digital world, you might wonder if letterhead and stationery are still relevant. The short answer is yes, it is. The reason being that for as long as we have a postal service shuttling printed letters back and forth, there will be things mailed from...

Why A Good Customer Experience Helps Strengthen Your Brand

Why A Good Customer Experience Helps Strengthen Your Brand Branding is all about expressing a company’s reputation. One of the ways to really create a good name for yourself is to have a good customer experience. I’m not just talking about good customer service...

The History of Christmas Advertising

History of Holiday Advertising The holiday season is here, so I thought I’d do something a little fun and a little nerdy. I love learning the origins of things and this holiday season, I felt like it would be fun to share some interesting info about the history of...

Why Market Positioning Matters in Graphic Design

One of graphic design’s best friends is marketing. The two disciplines work together towards the same goals – getting businesses noticed so they can get more sales and thrive. Market Positioning, sometimes shortened down simply to “positioning or position” is a tenet...

3 Popular Types of Logos

When it comes to starting a business the first thing everyone thinks about is getting a logo. A logo is a design that represents a business. It can use words, letters, or images to convey information about the personality and type of business to potential customers....

Goal Creation Tips for the Newbie Goal Setter

With the end of the year coming up, I started doing what I do every November, I started working on my goals for the next year.  It was a great tip I got years ago, from a mentor I had. What I didn’t know at the time was that less than 20% of people create goals. An...

Why Not All Graphic Design is the Same

“What do you mean you don’t create websites, you’re a designer right? Don't you all do the same thing?”  I hear this all the time when I have to explain to someone that I don't create websites but exclusively focus on creating marketing materials. What a lot of people...

5 More Common Graphic Design Terms and What they Mean!

Every industry has its jargon. The words specific to their profession that someone outside the industry would scratch their heads at and graphic design is no different. I covered a few of the most common ones last time.  This time I thought I'd cover a few more people...

“The Supposed To Life”: Why Strategy Matters

I love writing about design and business, but sometimes I want a break from it to talk about other things. This article is half mindset work and half practical advice and relates to life just as much as it does your business. The number one thing that I hear from...

3 reasons people are loyal to brands

When it comes to the products & services that fill our daily lives, we all have our favorites and our reasons for our loyalty to certain brands. If you feel like this loyalty to a brand makes you a little odd or set in your ways, it doesn't. Overall, around 8 out...