Business Card Blog

The Top 5 Font Personalities and Why They Matter for your Business

I’ve shared a lot about fonts over the years. Everything from how we got the name (it’s French) to how to choose them, but there’s one thing I’ve rarely talked about and that’s how fonts affect your business and your visual branding. It’s true. Every font has its own...

The “Math-y Stuff” that Will Grow Your Business

Numbers. Data. Metrics. Analytics. Whatever you want to call them, they matter. I know it seems maybe a little odd for a person in a creative field like graphic design to talk about them, but I have to talk about them – that’s how much they matter. Let’s chat about...

Why Research Helps your Business Sell More

A big part of my process is research. What research I do changes with each type of project, but regardless I’m always doing some. In all my years of helping businesses with their graphics, and oftentimes giving them communications or marketing tips, I’ve learned that...

Why taking action in your business matters

There are a lot of phrases meant to inspire action. I’m part of the generation that grew up in the USA in the 1990s. During this era, a specific sportswear brand's slogan was the inspirational catchphrase of the day. My personal favorite is one from my family that I...

Why Client Avatars Make Your Business Better

There are a lot of ways to set up your brand. One of the popular ways is with customer archetypes or customer avatars. I’ve discovered that a lot of my clients don’t know what they are or how they actually work. Today, let’s chat about what a customer avatar is and...

Why Corporate Events Also Need a Brand Strategy

When it comes to starting a business, everyone thinks about the things they’ll need like a good brand strategy, a logo, business cards, and other supporting materials. They don’t think about this for a corporate event. With corporate events slowly coming back I wanted...

Guest Post: Healthy Eating Tips for Busy Entrepreneurs

Alright, I have a guest post for you! One of my very smart friends, Cindy Sanchez, is here to share some tips with us! Cindy is a breast cancer survivor who wanted to live a healthier and more non-toxic life which is why she became an independent consultant with...

Guest Post: 10 Quick Tips to Grow Your Business by Nancy Becher

I have some really smart friends and acquaintances and sometimes when we chat about business, I learn things that I want you to learn too! So, let me introduce you to my acquaintance, Nancy Becher. Nancy is a business coach and disability advocate. She provides...

The not fun, but very important thing your business needs!

I love designing and consulting my clients, but there’s an unfun side to my business – most businesses really. One of those things is contracts. Writing them, reading them. They’re important to understand. A contract doesn’t just protect the business, it also protects...

One of the Top Things to do to Get Your Design Noticed!

What separates an okay design from a good one…well a lot of things actually. Today we’re going to talk about one in particular – Eye Flow. Eye Flow has nothing to do with anything that might send someone to see an eye doctor. It’s actually about how the eye moves...

Why Authenticity in Business Matters

Authentic. It’s thrown around a lot along with its sibling Authenticity. These are things every business and surely every brand aspire to become. Today let’s explore these terms and why they matter if you’re branding your business. According to our good friend the...

5 Things You Need to Craft a Good Sales Message

I’m not a professional copywriter, but I’ve written my fair share of sales messages over the years.  Some were for clients who are struggling with their writing, but most were for me. I’ve also read a lot of sales messages and seen which ones have pulled in customers...

Why Everything is Sales

For many of us, our first exposure to learning to sell was for your school, another organization, or their family’s business. However, you unknowingly got your start learning how to sell goods and services is important. It’s especially important if you want to run a...

Fun Ways to Stay Motivated in Your Business

At different points in the year, things can feel stale and the motivation to uphold your business's professional standard can disappear. This lack of motivation is totally okay and probably more common than you think. The question then becomes how do you get that...

Why Color Matters in Branding

If you’ve been around me for even a short matter of time, you’ve heard me mention that color is a powerful tool in creating your brand visuals. What colors you choose have a bearing on how your customers perceive your business. This psychological response to color is...

What to do if you dislike making New Year’s Resolutions

It's almost the New Year. Everyone I know is busy setting goals and planning their New Year's Resolutions. Everyone, but me. See, I can't stand New Years Resolutions. They don't work for me. If they work for you, that is awesome and I'm excited for your success next...