by Patrice Sorokin | Aug 31, 2020 | Advertising, General Business
I spend a lot of time discussing art and media with my clients. A topic of conversation that usually comes up is stock art and stock media. Stock photography alone makes an appearance in half of all ads with 9 out of 10 digital marketers using stock photos in their...
by Patrice Sorokin | Aug 24, 2020 | Advertising, General Business
Visibility. It’s a word thrown around on the internet a lot these days. What it means for business owners is advertising and putting your business out in front of potential customers. Businesses need visibility to grow – especially if you’re in a fairly...
by Patrice Sorokin | Aug 17, 2020 | General Business, Uncategorized
Every industry has its jargon. The words specific to their profession that someone outside the industry would scratch their heads at and graphic design is no different. I do my best to avoid using industry-specific terms because I know my clients don’t know what they...
by Patrice Sorokin | Apr 1, 2020 | General Business
According to Forbes Magazine, 1.57 million Americans are part of the gig economy. With money being at the forethought for a lot of us right now, I wanted to share a few good tips about money for new freelancers and independent creatives. Tip 1: Separate Your Business...
by Patrice Sorokin | May 3, 2019 | Logos & Marketing Materials
The other day, I had a meeting with a potential client looking for a logo for her new business. She asked to see my catalog. Completely confused, I thought she meant my portfolio book of past work. Unfortunately, she meant an actual catalog of template logos for her...
