by Patrice Sorokin | Jul 31, 2024 | Branding Basics
Strategic Branding has a lot of myths around it. Most people think their business has to be big or famous to take advantage of brand strategy. Other people are just straight-up confused about what branding even is. Let me clear this up for you. Strategic Branding is...
by Patrice Sorokin | Jul 11, 2024 | Branding Basics
Let’s chat about what the big brands do that small ones don’t always do. That’s put their name on everything. If you’ve noticed some big brands have each product line under different names. There’s a strategic reason for that. The reason is multifold, but the main...
by Patrice Sorokin | Jun 13, 2024 | Branding Basics
When I talk about building a brand, I’m not talking about marketing. They are different sides of the same coin. When I talk about a brand, I’m talking about a reputation, one that is created by six different pillars including your audience, messaging, promise, and...
by Patrice Sorokin | May 9, 2024 | Advertising, General Business
I was talking to a fellow business owner the other day who is newer to running their own business. While we were talking, they told me “I am so not good at technology, but that’s the only way to grow my business…so I’m trying to learn” I’ve heard this from other...
by Patrice Sorokin | May 2, 2024 | Logos & Marketing Materials
There’s so much conflicting advice on the internet and a lot of myths about logos. Today, let’s have a brief chat about the purpose of a logo as I debunk three common myths about logo design. The biggest myth about logos is that they are your brand, which is untrue....
