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Why A Good Customer Experience Helps Strengthen Your Brand

by Patrice Sorokin | Jan 11, 2021 | Branding Basics

Why A Good Customer Experience Helps Strengthen Your Brand Branding is all about expressing a company’s reputation. One of the ways to really create a good name for yourself is to have a good customer experience. I’m not just talking about good customer service...

Goal Creation Tips for the Newbie Goal Setter

by Patrice Sorokin | Nov 30, 2020 | General Business

With the end of the year coming up, I started doing what I do every November, I started working on my goals for the next year.  It was a great tip I got years ago, from a mentor I had. What I didn’t know at the time was that less than 20% of people create goals. An...
The 3 Questions about Logos I get Asked the Most as a Graphic Design Specialist

The 3 Questions about Logos I get Asked the Most as a Graphic Design Specialist

by Patrice Sorokin | Jul 20, 2020 | General Business, Logos & Marketing Materials

I get asked questions regularly about design with logos being the top service category I get asked about. There’s a lot to know when it comes to creating a logo and lot of information out there! Today I thought I would share the 3 questions that I get asked the most...
The Art of the Visual Rebrand

The Art of the Visual Rebrand

by Patrice Sorokin | Jun 8, 2020 | General Business, Logos & Marketing Materials

Maybe your company has grown a lot recently. Perhaps you just don’t like the logo you had at first, it doesn’t fit your vision. You’re actually a lot more specialized than your old logo makes you out to be or you just inherited the family business and want to...
Branding is Not Your Logo

Branding is Not Your Logo

by Patrice Sorokin | Feb 4, 2020 | General Business, Logos & Marketing Materials

I had an email from a potential client the other day who was asking for help with her branding, which is great and I’m happy to help. After a few minutes of discussion via email, I asked if she had a logo or if she needed me to create one and she said, “I need one,...

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