by Patrice Sorokin | Jul 10, 2024 | Logos & Marketing Materials
When you are investing in your brand, you are investing in putting the strategy together, but you’re also going to need to invest in each piece of the brand. Today, let’s chat about why investing in your logo is important. A lot of business owners tend to spend a...
by Patrice Sorokin | May 2, 2024 | Logos & Marketing Materials
There’s so much conflicting advice on the internet and a lot of myths about logos. Today, let’s have a brief chat about the purpose of a logo as I debunk three common myths about logo design. The biggest myth about logos is that they are your brand, which is untrue....
by Patrice Sorokin | Feb 15, 2024 | Branding Basics, Logos & Marketing Materials
Let’s talk about the elephant in the room. A logo isn’t magic. It’s not going to make people feel warm and fuzzy about a business just by having one, nor will it make them buy anything. It might get you noticed, but that’s about the extent of it. Business owners need...
by Patrice Sorokin | Feb 7, 2024 | Logos & Marketing Materials
You would not believe how often I get asked some form of “So where does your inspiration come from for logos?” while I’m out networking and chatting with people. Since it’s been coming up so much, I thought I’d chat today about where my inspiration for designs comes...
by Patrice Sorokin | Jan 11, 2024 | Advertising, Branding Basics
Let’s chat about branding mistakes, but before we do I want to reframe the concept of a mistake. A lot of us learned mistakes will get you in trouble and cause a punishment and they’re thought of very negatively because of that. I recognize that no one wants to make...
