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The Top 5 Font Personalities and Why They Matter for your Business

by Patrice Sorokin | May 16, 2022 | Branding Basics, Logos & Marketing Materials

I’ve shared a lot about fonts over the years. Everything from how we got the name (it’s French) to how to choose them, but there’s one thing I’ve rarely talked about and that’s how fonts affect your business and your visual branding. It’s true. Every font has its own...

The “Math-y Stuff” that Will Grow Your Business

by Patrice Sorokin | May 2, 2022 | Advertising

Numbers. Data. Metrics. Analytics. Whatever you want to call them, they matter. I know it seems maybe a little odd for a person in a creative field like graphic design to talk about them, but I have to talk about them – that’s how much they matter. Let’s chat about...

How to Choose Fonts – Simple and Easy!

by Patrice Sorokin | Apr 11, 2022 | Logos & Marketing Materials

If you ever have had to choose fonts for your business then you know how stressful that can be. This is especially true if you’re brand visuals are weak, confusing or you’re just creating them. If that’s you, then I have a solution for you that should help you...

3 Design Myths Busted

by Patrice Sorokin | Nov 1, 2021 | Branding Basics, General Business, Logos & Marketing Materials

Every industry has those myths that they can’t seem to shake. Where these myths come from, no one really knows for sure. The design industry is no different! It’s got its fair share of myths. Today I’m going to examine and bust 3 myths in the design industry!...

Logo Case Study : Family Owned Senior Placement Agency

by Patrice Sorokin | Oct 25, 2021 | Logos & Marketing Materials

I regularly get asked about “my process for creating logos” and I know other designers have shared theirs. I thought I’d join in on the trend and lift the curtains for one of my favorite past projects. Let’s go take a peek! A few years ago,...
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