by Patrice Sorokin | Jan 18, 2021 | Logos & Marketing Materials
In a fully digital world, you might wonder if letterhead and stationery are still relevant. The short answer is yes, it is. The reason being that for as long as we have a postal service shuttling printed letters back and forth, there will be things mailed from...
by Patrice Sorokin | Jan 11, 2021 | Branding Basics
Why A Good Customer Experience Helps Strengthen Your Brand Branding is all about expressing a company’s reputation. One of the ways to really create a good name for yourself is to have a good customer experience. I’m not just talking about good customer service...
by Patrice Sorokin | Nov 30, 2020 | General Business
With the end of the year coming up, I started doing what I do every November, I started working on my goals for the next year. It was a great tip I got years ago, from a mentor I had. What I didn’t know at the time was that less than 20% of people create goals. An...
by Patrice Sorokin | Sep 21, 2020 | Advertising, Logos & Marketing Materials
Fonts are the main tools to convey your message from the sender (you) to the receiver (your clients). Part of what graphic design is supposed to accomplish is to make this message look attractive so your customers will actually engage with your brand and read your...
by Patrice Sorokin | Sep 14, 2020 | Advertising, General Business, Logos & Marketing Materials, Uncategorized
I spend a lot of time answering questions for potential clients, active clients, and former clients. I love answering their questions. It’s always fascinating to see what people want to know. Yet, I seem to find myself answering these same 2 questions the most, and...
