According to a recently published report by HubSpot 82% of sales reps say building relationships + connecting with people is the most important part of selling. As small business owners, we are constantly networking, connecting, and being introduced to people all while serving our current clients.

This is the reason it’s crucial to have a solid foundation for your brand. Regardless of where or how you receive these introductions, everyone on your team, including family and friends, should be able to discuss your business and its purpose

This means they must understand your brand’s tone of voice & communication style.

What do I mean by this? I’m talking about how you speak and dress on behalf of the business. Here’s a quick example: You’re walking into a local bank for the first time. The teller is wearing flip-flop sandals, a tropical print shirt, and old wrinkled jeans & greets you with “Yo! BFF!! Welcome to the Bank!” that’s going to set your mood and how you interact with this bank in a very different way than if the teller were wearing a suit with dress shoes and using a formal greeting!

Which bank are you going to become a customer of? The bank with the tropical shirts and relaxed greeting or the other bank with its formality? I bet you knew right away which one you’re depositing this week’s paycheck into!

That’s what I’m talking about when I say brand tone. Neither way is wrong by the way. It just changes how people interact and perceive your business and what types of customers it attracts.

Because brand tone can attract and repel certain types of customers it makes it one of the things it’s so important to get right and be consistent with. Your written communication like blogs and social media posts, even letters to clients, and verbal communication like videos and how your team speaks to clients should match. This helps create the experience you want the customer to have and can help your brand stick out.

Alright, that’s all I got this week.  Talk to you soon!