by Patrice Sorokin | Sep 21, 2020 | Advertising, Business Cards, Logos, Media Kits
Fonts are the main tools to convey your message from the sender (you) to the receiver (your clients). Part of what graphic design is supposed to accomplish is to make this message look attractive so your customers will actually engage with your brand and read your...
by Patrice Sorokin | Sep 14, 2020 | Advertising, General Business, Logos, Uncategorized
I spend a lot of time answering questions for potential clients, active clients, and former clients. I love answering their questions. It’s always fascinating to see what people want to know. Yet, I seem to find myself answering these same 2 questions the most, and...
by Patrice Sorokin | Aug 24, 2020 | Advertising, General Business
Visibility. It’s a word thrown around on the internet a lot these days. What it means for business owners is advertising and putting your business out in front of potential customers. Businesses need visibility to grow – especially if you’re in a fairly...
by Patrice Sorokin | May 3, 2019 | Logos
The other day, I had a meeting with a potential client looking for a logo for her new business. She asked to see my catalog. Completely confused, I thought she meant my portfolio book of past work. Unfortunately, she meant an actual catalog of template logos for her...
by Patrice Sorokin | Jul 4, 2018 | Media Kits
I’ve had a wave of calls recently asking me about brochures and their lesser-known cousin, the rack card. As a graphic designer in Orange County California, I do all kinds of brochures and I’ve started doing a lot of rack cards. Because I’ve been asked about them so...
