by Patrice Sorokin | Nov 14, 2022 | Advertising, General Business
I love trivia and interesting bits of information. One of these comes from the Content Marketing Institute. They claim that articles that are shorter than 3,000 words actually are rated third among business-to-business content materials that create the best results in...
by Patrice Sorokin | Oct 24, 2022 | Branding Basics, Logos & Marketing Materials
The other day I saw this statistic from Small Business Trends that 80% of consumers think color is a big part of brand recognition. This statistic didn’t exactly alarm me as it makes sense. Today, I want to briefly discuss where some of the confusion about branding...
by Patrice Sorokin | Oct 10, 2022 | Advertising, Branding Basics
After a decade of sitting down with businesses as a brand strategy and graphic design specialist helping businesses in my native Orange County California and nationwide, I’ve made a few observations about businesses and their advertising, so let’s chat today about who...
by Patrice Sorokin | Sep 12, 2022 | Logos & Marketing Materials
Whether we want to admit it or not, we live in an age of “hurry up and go”. We all have a lot to do and not a lot of time and often money to do it all. This is especially true for business owners. Unfortunately, when it comes time to trim the budget, most businesses...
by Patrice Sorokin | Sep 12, 2022 | General Business
I see this a lot with businesses that are run by different generations. This technology fight between the ways of yesteryear and the ways of the future. Today I want to briefly talk about the role of technology in your business and how it can help your brand. I’ve met...
