by Patrice Sorokin | May 23, 2022 | Branding Basics
Having a good brand is essential for today’s marketplace. With so many voices, you need to have a really good idea of who you are and what you’re offering. After a while, our brands can feel a little old and we might think about rebranding First off, rebranding is...
by Patrice Sorokin | May 2, 2022 | Advertising
Numbers. Data. Metrics. Analytics. Whatever you want to call them, they matter. I know it seems maybe a little odd for a person in a creative field like graphic design to talk about them, but I have to talk about them – that’s how much they matter. Let’s chat about...
by Patrice Sorokin | Apr 11, 2022 | Logos & Marketing Materials
If you ever have had to choose fonts for your business then you know how stressful that can be. This is especially true if you’re brand visuals are weak, confusing or you’re just creating them. If that’s you, then I have a solution for you that should help you...
by Patrice Sorokin | Apr 4, 2022 | Branding Basics
There are a lot of ways to set up your brand. One of the popular ways is with customer archetypes or customer avatars. I’ve discovered that a lot of my clients don’t know what they are or how they actually work. Today, let’s chat about what a customer avatar is and...
by Patrice Sorokin | Jan 18, 2022 | General Business
At different points in the year, things can feel stale and the motivation to uphold your business’s professional standard can disappear. This lack of motivation is totally okay and probably more common than you think. The question then becomes how do you get...
