by Patrice Sorokin | Feb 8, 2024 | Logos & Marketing Materials
The other day I was out networking when someone said to me “I tried to do my logo myself and realized it was a lot more than just sketching something cool.” I just nodded because this is not the first time, I’ve heard it. The reality is creating a logo is a lot more...
by Patrice Sorokin | Jan 25, 2024 | Advertising, General Business
Differentiation is the act of standing out from your competition. It’s a huge part of branding and marketing your business. Differentiation works because of the perceived value of your offer. The more valuable it seems to someone the more likely they are to want to...
by Patrice Sorokin | Jan 11, 2024 | Advertising, Branding Basics
Let’s chat about branding mistakes, but before we do I want to reframe the concept of a mistake. A lot of us learned mistakes will get you in trouble and cause a punishment and they’re thought of very negatively because of that. I recognize that no one wants to make...
by Patrice Sorokin | Nov 6, 2023 | Branding Basics
According to a recently published report by HubSpot 82% of sales reps say building relationships + connecting with people is the most important part of selling. As small business owners, we are constantly networking, connecting, and being introduced to people all...
by Patrice Sorokin | Sep 18, 2023 | Logos & Marketing Materials
a visual refresh is what most companies seem to do when they say they are branding or rebranding. The structure of the business stays the same, and the audience stays the same, but the external visuals such as brochures, websites, logos, uniforms, and storefronts...
