Why A Good 30 Second Pitch Will Grow Your Business

by Patrice Sorokin | Apr 19, 2021 | Advertising, General Business

I’ve been networking since practically day 1 of my business journey. Every meeting in every group I’ve been in wants you to do a 30-second introduction or pitch. Over the years, I’ve ended up getting a lot of attention for my introductions. Today I thought we’d...

Why Your Existing Clients Are Important for Success

by Patrice Sorokin | Apr 12, 2021 | Advertising, Branding Basics, General Business

I do a lot in my business to help small established businesses use graphic design to get more leads. That means I help them get new customers and that’s been a big focus in the entrepreneur and small business communities for a long time. I see ads all the time about...

How Graphic Design Can Help Your Business During Every Part of the Sales Cycle

by Patrice Sorokin | Apr 5, 2021 | Advertising, Branding Basics

Ultimately what I help businesses do is sell things or find the right people for them to sell their products or services. I have a pretty good understanding of the sales cycle because of this. The sales cycle is the term used to discuss the process a business goes...

Why you need to revise your business plan as you grow

by Patrice Sorokin | Mar 22, 2021 | General Business

I remember writing my business plan. I was on a vacation with my family sitting on the bed in the hotel room on my laptop writing up my vision for the future. It was something I put together when I was super new to the freelance entrepreneur business owner game. If...

What is a Style Guide and Why do you need it

by Patrice Sorokin | Mar 15, 2021 | Branding Basics, General Business

One of the best things to come across my desk as a graphic designer working with existing businesses is their style guide. I love them because it makes my job so much easier. I’m not always going to be one working on their logo or their last marketing campaign. I was...