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5 Business Books To Help You Be A Better Leader

by Patrice Sorokin | May 17, 2021 | General Business

There’s a quote I see every so often that says “Leaders are readers”, personally I don’t know how true that is because I know plenty of amazing leaders who don’t like reading. I do know that leaders are learners. I’m here to not only help you create stand-out loud...

Ask the Designer: Pitch Decks vs. Media Kits

by Patrice Sorokin | Mar 29, 2021 | Advertising, General Business, Logos & Marketing Materials

I was watching a T.V. show the other day about a scrappy bunch of software developers in California. In the show the team of four nerdy guys is preparing for a meeting to present their company to potential investors. They kept talking about their clothes and the demo...
Branding is Not Your Logo

Branding is Not Your Logo

by Patrice Sorokin | Feb 4, 2020 | General Business, Logos & Marketing Materials

I had an email from a potential client the other day who was asking for help with her branding, which is great and I’m happy to help. After a few minutes of discussion via email, I asked if she had a logo or if she needed me to create one and she said, “I need one,...

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