by Patrice Sorokin | May 31, 2022 | Advertising, General Business
The world has changed a lot in the last few years and people are craving connection now more than ever. The era of the traditional sales vehicles such as cold calls and sales pitch presentations is slowly fading into the background in favor of a different way to...
by Patrice Sorokin | Apr 25, 2022 | General Business
A big part of my process is research. What research I do changes with each type of project, but regardless I’m always doing some. In all my years of helping businesses with their graphics, and oftentimes giving them communications or marketing tips, I’ve learned that...
by Patrice Sorokin | Apr 18, 2022 | General Business
There are a lot of phrases meant to inspire action. I’m part of the generation that grew up in the USA in the 1990s. During this era, a specific sportswear brand’s slogan was the inspirational catchphrase of the day. My personal favorite is one from my family...
by Patrice Sorokin | Feb 28, 2022 | General Business
I love designing and consulting my clients, but there’s an unfun side to my business – most businesses really. One of those things is contracts. Writing them, reading them. They’re important to understand. A contract doesn’t just protect the business, it also protects...
by Patrice Sorokin | Feb 7, 2022 | Advertising, General Business
I’m not a professional copywriter, but I’ve written my fair share of sales messages over the years. Some were for clients who are struggling with their writing, but most were for me. I’ve also read a lot of sales messages and seen which ones have pulled in customers...
by Patrice Sorokin | Jan 31, 2022 | General Business
For many of us, our first exposure to learning to sell was for your school, another organization, or their family’s business. However, you unknowingly got your start learning how to sell goods and services is important. It’s especially important if you want to run a...
