by Patrice Sorokin | May 10, 2021 | General Business, Logos & Marketing Materials
One of the best possible ways to market a business offline is a rack card. Traditionally they were seen in locations that have a lot of foot traffic such as hotels and convenience stores. The name comes from how they were displayed on a tiered rack. A rack card is a...
by Patrice Sorokin | Jul 4, 2018 | Uncategorized
I’ve had a wave of calls recently asking me about brochures and their lesser-known cousin, the rack card. As a graphic designer in Orange County California, I do all kinds of brochures and I’ve started doing a lot of rack cards. Because I’ve been asked about them so...
by Patrice Sorokin | Apr 3, 2018 | General Business
As a graphic designer in Orange County California, I work with lot of different clients in a lot of different industries. I deal with stock art, photos and text all day long and I see this same issue again and again. Clients don’t really know what’s okay to use and...
