by Patrice Sorokin | Apr 25, 2022 | General Business
A big part of my process is research. What research I do changes with each type of project, but regardless I’m always doing some. In all my years of helping businesses with their graphics, and oftentimes giving them communications or marketing tips, I’ve learned that...
by Patrice Sorokin | Apr 11, 2022 | Logos & Marketing Materials
If you ever have had to choose fonts for your business then you know how stressful that can be. This is especially true if you’re brand visuals are weak, confusing or you’re just creating them. If that’s you, then I have a solution for you that should help you...
by Patrice Sorokin | Jul 12, 2021 | Logos & Marketing Materials
One of the things I design quite regularly is menus. They’re a great tool for businesses to share information on their offerings. Today, I wanted to share, and bust, a few of the myths surrounding them. Myth: Menus are only for Restaurants False, while restaurants are...
by Patrice Sorokin | Jun 7, 2021 | General Business, Logos & Marketing Materials
I design a lot of brochures. They’re a great marketing tool to have in your toolkit. Unfortunately, I think they’re a little misunderstood. People generally don’t know how many types of brochures there are available. That’s why I want to discuss them today! When I say...
by Patrice Sorokin | May 10, 2021 | General Business, Logos & Marketing Materials
One of the best possible ways to market a business offline is a rack card. Traditionally they were seen in locations that have a lot of foot traffic such as hotels and convenience stores. The name comes from how they were displayed on a tiered rack. A rack card is a...
