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Are Letterhead and Stationery Still Relevant?

by Patrice Sorokin | Jan 18, 2021 | Logos & Marketing Materials

In a fully digital world, you might wonder if letterhead and stationery are still relevant. The short answer is yes, it is. The reason being that for as long as we have a postal service shuttling printed letters back and forth, there will be things mailed from...

Why A Good Customer Experience Helps Strengthen Your Brand

by Patrice Sorokin | Jan 11, 2021 | Branding Basics

Why A Good Customer Experience Helps Strengthen Your Brand Branding is all about expressing a company’s reputation. One of the ways to really create a good name for yourself is to have a good customer experience. I’m not just talking about good customer service...

Goal Creation Tips for the Newbie Goal Setter

by Patrice Sorokin | Nov 30, 2020 | General Business

With the end of the year coming up, I started doing what I do every November, I started working on my goals for the next year.  It was a great tip I got years ago, from a mentor I had. What I didn’t know at the time was that less than 20% of people create goals. An...

Why Not All Graphic Design is the Same

by Patrice Sorokin | Nov 9, 2020 | Advertising, General Business, Logos & Marketing Materials

“What do you mean you don’t create websites, you’re a designer right? Don’t you all do the same thing?”  I hear this all the time when I have to explain to someone that I don’t create websites but exclusively focus on creating marketing materials. What a...

Why Good Design Grows Businesses

by Patrice Sorokin | Sep 28, 2020 | Advertising, General Business

Graphic Design is art with a purpose. It’s meant to be a tool to communicate information between a business and its customers or potential customers. There is a lot of chatter around about whether graphic design helps a business – Does it matter for a business’s...
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