by Patrice Sorokin | Jul 31, 2024 | Branding Basics
Strategic Branding has a lot of myths around it. Most people think their business has to be big or famous to take advantage of brand strategy. Other people are just straight-up confused about what branding even is. Let me clear this up for you. Strategic Branding is...
by Patrice Sorokin | Jul 11, 2024 | Branding Basics
Let’s chat about what the big brands do that small ones don’t always do. That’s put their name on everything. If you’ve noticed some big brands have each product line under different names. There’s a strategic reason for that. The reason is multifold, but the main...
by Patrice Sorokin | Jun 13, 2024 | Branding Basics
When I talk about building a brand, I’m not talking about marketing. They are different sides of the same coin. When I talk about a brand, I’m talking about a reputation, one that is created by six different pillars including your audience, messaging, promise, and...
by Patrice Sorokin | Jun 5, 2024 | Branding Basics, General Business
Authenticity and resonance come when things feel familiar and open. We feel it when companies speak directly to us as people with value versus a potential sale. Here are a few things to remember to set up your brand to be more authentic and resonant with your...
by Patrice Sorokin | May 23, 2024 | Branding Basics
I can talk to you all day about the strategy of rebranding, but let’s discuss the emotional impact and why there’s often resistance to it. When a business rebrands and creates a new name for itself, it is cutting ties with the old name, its reputation, and its way of...
