by Patrice Sorokin | Jan 18, 2021 | Logos & Marketing Materials
In a fully digital world, you might wonder if letterhead and stationery are still relevant. The short answer is yes, it is. The reason being that for as long as we have a postal service shuttling printed letters back and forth, there will be things mailed from...
by Patrice Sorokin | Jan 11, 2021 | Branding Basics
Why A Good Customer Experience Helps Strengthen Your Brand Branding is all about expressing a company’s reputation. One of the ways to really create a good name for yourself is to have a good customer experience. I’m not just talking about good customer service...
by Patrice Sorokin | Nov 30, 2020 | General Business
With the end of the year coming up, I started doing what I do every November, I started working on my goals for the next year. It was a great tip I got years ago, from a mentor I had. What I didn’t know at the time was that less than 20% of people create goals. An...
by Patrice Sorokin | Nov 9, 2020 | Advertising, General Business, Logos & Marketing Materials
“What do you mean you don’t create websites, you’re a designer right? Don’t you all do the same thing?” I hear this all the time when I have to explain to someone that I don’t create websites but exclusively focus on creating marketing materials. What a...
by Patrice Sorokin | Sep 28, 2020 | Advertising, General Business
Graphic Design is art with a purpose. It’s meant to be a tool to communicate information between a business and its customers or potential customers. There is a lot of chatter around about whether graphic design helps a business – Does it matter for a business’s...
