by Patrice Sorokin | May 23, 2024 | Branding Basics
I can talk to you all day about the strategy of rebranding, but let’s discuss the emotional impact and why there’s often resistance to it. When a business rebrands and creates a new name for itself, it is cutting ties with the old name, its reputation, and its way of...
by Patrice Sorokin | Feb 28, 2022 | General Business
I love designing and consulting my clients, but there’s an unfun side to my business – most businesses really. One of those things is contracts. Writing them, reading them. They’re important to understand. A contract doesn’t just protect the business, it also protects...
by Patrice Sorokin | Oct 4, 2021 | Branding Basics
It’s a big thing and something that is easier to lose than it is to gain or change. I’m of course talking about branding and it really matters, here’s why. Branding is the reputation of a business. Now what defines a good reputation is up to the industry and what type...
by Patrice Sorokin | Jan 11, 2021 | Branding Basics
Why A Good Customer Experience Helps Strengthen Your Brand Branding is all about expressing a company’s reputation. One of the ways to really create a good name for yourself is to have a good customer experience. I’m not just talking about good customer service...
