Want to sound like a pro when talking design with your professional designer or your team? Here are a few design terms that will help you out!

Resolution: This is a unit of measure that determines quality in a design. Higher resolution means higher quality. A high-resolution image is crisp and very clear. A low-resolution image will be more blurred and pixelated.


Body Copy: It has nothing to do with cloning! Body Copy is the main text used in a design. For example, the text inside a brochure, magazine or website is body copy!


Vector: Not at all about mosquitos or other pests. In this context, a vector is an image that uses mathematics to create lines and shapes that can be any size without losing clarity.


Negative Space: Also called White Space, this is the blank open areas in a design. It is equally as important as the rest of the pieces used in the design.


Lorem Ipsum: Sometimes called Filler or Dummy text, Lorem Ipsum is made up of scrambled Latin that starts off “Lorem Ipsum Dolor Sit Amet”, which is where the name comes from! It is used as a placeholder for a design’s final text.


Want to learn more design terms? Check out this blog I wrote a few months ago!

By the way, If you’re ready to invest in your business’s branding and give it a new look, I can help you! What I do is help small businesses create marketing materials and logos that help them get leads and grow their business either through my done for you design service or my design consulting service. Either way, your designs not only look better, but they will help you stand out to your potential customer better and you’ll be on your way to selling more and stressing less. Curious how I can help you? I’d love to invite you to a FREE  30 minute 1:1 Getting to Know You Strategy Session. Email me today and let’s chat about how design can get your business where you want it to be and see if working together makes sense!