I’m busy preparing 3 different presentations that I will be giving in the near future to some of the groups I belong to. I’m very excited about this as I love educating and speaking to groups of people in my local area. So this month, I have a teeeny tiny preview of one of the presentations I’m building which all about business cards!
1-Keep it Simple
Your business card is a road map. People need to know who you are, what you do, and how to contact you in 30 seconds or less. You can use both sides of the card for this. Just make sure it gets the point across and quickly!
2-Know your audience
It is important to know the type of people who make up your main clientele and that your card speaks to this audience, but also to your profession. I’m a graphic designer– I can have a less traditional business card if I want. People expect that from someone in a creative field. However, if I were a lawyer or an accountant, for example, I might want something a lot more traditional because that is what is expected from those fields.
I spoke with someone today who said they could tell when someone used a templated card. Templates can be fine, but if you blend in too much people won’t notice your business or they will assume you and the other person who picked the same template are the same company. They might not pick up both cards. Additionally, if you are in a highly competitive field-and most of us are these days-a unique card brands you. You now are more noticeable than other people in the exact same field.
If you need a little help with your new business cards please feel free to contact me! I’d love to work with you on creating a memorable, custom, and effective business card!