A small law firm requested a logo. They wanted something that was elegant, serious, and fit in with their industry without singling out any one area of practice. I stuck to a limited palette for this project branding them in black and gray colors. By using the name of the firm and a large initial I was able to provide some recognition for their acronym while sticking to their requirements. They can use the full logo as seen here or they can use just the large initial as a icon where appropriate giving them versatility in their branding.