Ideal Customer Assessment Worksheet

Your Target Market or Ideal Customer is the customer who wants and needs your business most. They’re the one you love to work with and the one who is going to help you get on the road to selling more. Unfortunately, figuring out who this is can be challenging. Here are few questions, that I use to help determine a businesses Ideal Customer.

You customers come to you for a reason tell me that reason. Think about what you are fixing or helping them with.
Think about the people, places or groups that need your work and can afford you.