Ideal Customer Assessment Worksheet

Your Target Market or Ideal Customer is the customer who wants and needs your business most. They’re the one you love to work with and the one who is going to help you get on the road to selling more. Unfortunately, figuring out who this is can be challenging. Here are few questions, that I use to help determine a businesses Ideal Customer.

Name(Required)

First Last

Email(Required)

Write down one (1) sentence about what you sell

Write down two (2) sentences about the main problem your business solves

You customers come to you for a reason tell me that reason. Think about what you are fixing or helping them with.

Write down three (3) reasons you think you're different or better than your competition

What groups would be willing to pay for the work you do?

Think about the people, places or groups that need your work and can afford you.

Describe your business as a person. Include physical characteristics, personality traits, education, special skills. Be as descriptive as possible

Describe your favorite customer and what made them your favorite?

What problem did you help your favorite customer to solve? Be brief.

What did that solution look like? What did you do for them? Be brief.

Describe what the ideal solution would be like for you clients.